Ecobank Nigeria has unveiled Advantage Banking, a dedicated service for the mass affluent and upwardly mobile segment of society.

Advantage Banking by Ecobank offers convenience and ease in carrying out banking transaction for customers within the category.

The Advantage Banking initiative which suggests the redefinition of banking service in Nigeria is characterized by the design of special products that suit the life style of people within the segment.

This would make banking much simpler, friendlier, more engaging and more personalised.

Unveiling the new service segment in Lagos, Deputy Managing Director, Ecobank Nigeria, Mr. Anthony Okpanachi said Advantage Banking Service is an extension of the bank’s strategy to offer its customer dedicated banking service across all customer type.

According to Mr. Okpanachi, Advantage Banking Service is designed in such a way to “ensuring our customers get the quality of service they desire.

We have a bouquet of lifestyle enriching products available to address their day-to-day banking needs.

We provide them a dedicated relationship manager, who follows them, providing all their banking needs where ever they may be or in whatever they do”.

Also speaking, Ecobank Head of Personal Banking service, Mr. Kingsley Umadia said the vision to create Advantage Banking Service by Ecobank follows continuous interaction with the average bank customer in Nigeria which reveal that there is a dare need to personalize engagement with the individual.

He emphasized that the customer would rather be treated as a separate entity having his/her individual and peculiar needs resolved in a tailor made fashion to get maximum satisfaction and endearment to the brand.

Mr. Umadia emphasized that Advantage Banking by Ecobank is about building a rewarding partnership with customers by meeting their financial, investment and lifestyle needs when it matters most.