Plateau trader wins ₦5m in Nestlé Golden Morn promo

A small-scale grocery seller in Plateau State, Ejiofor Akujieze, has won the ₦5 million grand prize in the Golden Morn Golden Hunt, a nationwide consumer promotion organised by Nestlé Nigeria.

Akujieze, who described the win as unexpected, said the money would significantly boost his business. “It came as a shock to me. I won ₦5 million, and it will go a long way. I am very grateful,” he said, adding that he plans to expand his grocery trade.

The Golden Morn Golden Hunt campaign, which began in January 2026, attracted over 200,000 entries from across the country. The initiative was structured around smaller, more affordable pack sizes of Golden Morn to encourage broader participation among consumers.

At the end of seven draws, a total of 16,324 winners emerged, receiving cash prizes ranging from ₦10,000 to ₦1 million. Other rewards included airtime, household appliances, laptops, mobile phones and 55-inch television sets.

Speaking on the campaign, Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, said the promotion was designed to deepen consumer engagement with the brand.

According to him, the initiative offered both loyal and new customers the chance to enjoy a nutritious product while benefiting from an easy-to-access reward system.

Also commenting, the Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, said the campaign underscores the company’s commitment to delivering value beyond its products.

He noted that Golden Morn has been a staple in Nigerian households for over four decades, adding that the promotion was aimed at rewarding consumer loyalty and sharing in their everyday experiences.

Nestlé Nigeria said the Golden Morn brand remains focused on providing affordable and nutritious food options, enriched with essential vitamins and minerals, while supporting communities through initiatives that create meaningful impact.