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Dangote Cement’s promo excites consumers




The mega-billion Naira “Bag of Goodies” promotion unveiled recently by the Dangote Cement Plc., has continued to generate excitement among consumers of the Dangote cement as winners began to emerge after the launch of the promo designed to empower some 21 million winners across the country in Lagos.

A cement retailer in Abraka, Delta State, Mr. Benjamin Igherighe, emerged as the first grand prize winner of a saloon car in the ongoing scratch and win promo. The car was presented to him at a grand ceremony held in Warri, Delta State on Monday, July 15, 2019.

Speaking at the presentation ceremony, the Group Managing Director, Dangote Cement plc, Engr. Joe Makoju, stated that the ongoing promo is aimed at rewarding all consumers and congratulated the winner for becoming the first of many to emerge as the star prize winner in what many describe as the mother of all promos.

He further commended consumers for their loyalty to the brand and urged them to keep buying as there are numerous prizes to be won throughout the campaign.

In her remarks, Marketing Director, Dangote Cement, Mrs. Funmi Sanni, stated that the promotion was designed to reward not less than 21 million consumers across the country with amazing prizes including 43 cars, 24 tricycles, 24 motorcycles, 550 refrigerators, 400 television sets, 300,000 Dangote foods goodies packs and recharge cards for all networks worth N200,000,000.

Speaking further on the mode of participation, Sanni stated that consumers can participate in the promo by simply buying any of the promo bags of Dangote Cement and locating the scratch card within. The gift item is revealed upon carefully scratching off the silver panel which should be taken to any of the redemption centers across the country from July to September 30, 2019.

The Regional Director, South-South, Mr. Godson Okoro, employing the popular parlance, ‘Warri no de carry last’ expressed his excitement about Warri and environs presenting the first grand prize winner in Nigeria, underpinning the position of Dangote Cement brand as the leader within the region.

The grand prize winner, Igherighe, in an emotion-laden voice thanked Chairman, Dangote Cement Plc, Aliko Dangote and the cement company for always giving back to the society.

Giving an insight on how he became a winner, he narrated with excitement how he bought a trailer load of cement from a distributor, Fibo Ventures, and in the process of transferring the bags to his store, the off loaders damaged three bags within which he found the winning card. He encouraged other Nigerians to take the promo seriously as he just won a prize for the first time ever.

Speaking on the promo, the National Lottery Regulatory Commission (NLRC) commended the management of Dangote Cement for its foresight in running such a humongous promo meant to reward the end users for the first time in the building industry.

Deputy Director and Coordinator of the Lagos Liaison Office of the commission, Mrs. Nkiru Onuzulu, praised Dangote Cement company for putting in place a promo specifically to economically empower end-users of their product, noting that such promo is not common in the industry.

She also vouched for the integrity of the redemption process, saying the Commission approved and endorsed the promo and would be working closely with the company to ensure the success of the entire process.

“It is our duty to monitor the promo to ensure the process complies with laid-down rules and regulations, and that it is transparent enough.” She maintained that the “Dangote Cement Bag of Goodies” promo would be one of the best so much so that the consumers would long for more.

The Group Managing Director of Dangote Cement Plc, Engr. Makoju, who was represented by the Group Executive Director of Dangote Industries Limited, Knut Ulvmoen had said the company decided to run the biggest promo ever in Nigeria as a way of contributing to the economic wellbeing of the consumers of its products given the prevailing economic situation.

“The promo is to reward valued consumers for their unflinching partnership in ensuring that our range of cement products remains today the first choice for construction purposes across the country”, and added that the consumer promotion gives opportunities for existing and new consumers to overcome their struggle for economic emancipation by winning any of the give-away items which has economic value.


“We have made it so transparent that you don’t have to go through any raffle or draw associated with many other promotions in the country. You win instantly because what is revealed in the scratch card is what you win”, he stated.

Visits to some of the redemption centres in Lagos showed that winners started emerging just hours after the launch, as they thronged the centres to collect the items won.

Dangote Cement Lagos Regional Director, Mr. Tunde Mabogunje, said the consumers were too excited at the promo and had been coming forward to collect their winnings.

It would be recalled that the promotion was unveiled by the Dangote Cement Plc earlier in the month The Group Managing Director of the company, Engr. Joseph Makoju, disclosed at the launch that that not less than 21 million users of Dangote cement would win various prizes while the promo lasts.

He also revealed that lucky consumers would go home with 43 cars, 24 tricycles, 24 motorcycles, 550 refrigerators, 400 television sets, 300,000 Dangote foods goodies packs and recharge cards for all networks worth N200, 000,000.00


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  1. Sadiq Ibrahim Muhammad

    July 23, 2019 at 6:09 am

    Good ideas. Well done Dangote.

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