The fashion Industry is gaining more attention and International recognition. Oluwatoyin Adeosun, popularly known as Poise, – a graduate of International Relations from Lead City University, Ibadan, Oyo state is one of the youngest men making waves in the fashion industry. Toyin has several accolades to his name; he won the award as the student entrepreneur in 2001, Tush Awards for best student owned company in 2011 and 2012.His collection was showcased at the Nigeria fashion show (NTFS). In this interview with JULIUS JOHN, he spoke about his plans and sojourn in the fashion world.
Who is Poise?
Poise is Adeosun Oluwatoyin Oyekanmi, the C.E.O of Poise Clothing Company. .I am the 6th child of a family of 6. Dad is late, I attended Gladix Nursery and Primary school Akoka Lagos, Lagos State Model College Meiran Lagos. I am a graduate of Lead City University Ibadan from the department of Politics and International Relations. And I also have been certified in several concluded professional courses.
How would you rate the fashion industry of yester years and now?
The fashion industry is developing at a very fast rate and it’s highly impressing. The Nigeria fashion industry is moving and presently fashion awareness is on top of the game in Nigeria, people are beginning to appreciate fashion more unlike how it used to be. I give the Nigeria fashion industry 60% because I believe we can do more. Sometimes when I wonder how far we the fashion industry has come, I am happy because I am sure that the sky is just a stepping stone if we continue at this pace.
Rating the designers?
I will rate Nigerian designers on the following qualities: Strong business Sense, Sense of competition, Creativity, Team player, Strong visualization abilities, Knowledgeable of current fashion trends. In all, I will rate our Nigerian designers 75%, we are competent and productive. All we need now is encouragement from other Nigerian citizens and the government so that designers can be rewarded and supported. The truth is that with what we have become even without the aid of the government, when government help comes, we will experience an explosion.
How and when did your journey into fashion designing started?
I started as early as 6 with drawing and painting which I found so interesting, I noticed my passion for creating beautiful pictures, I thought about getting better and that inspired me to start card making which I did for a long time till my secondary school days .And when I got to SS1, I moved to the phase of customizing of wears, footwear, belt, pendant e.t.c. I started the sewing aspect when I made My Graduation costume in SS3 and since then I realized that Fashion is my Passion.
What are the pains and gains of designing?
There is a lot to fashion, there are times when the industry does not meet up to your expectations, you get frustrated but from experience, I know when challenges come, it means you are close to the limelight and as soon as the challenges are overcome then you will achieve great results. There is no way you can achieve any meaningful success without some form of struggle. It is only when you can surmount the challenges that life throws at you that you will get and remain at the top.
What are the challenges you faced when you started?
The first set of challenges I had was for people to believe in my dream, and accept what I have to offer and appreciate my work. Then people will ask me why they should buy my products when the foreign ones are readily available. Funds were also a major challenge because all I had was moral support from my family but gradually I was able to prove to everyone that fashion is my calling.
How were you able to surmount the challenges?
I did by focusing on my passion, I did not let anything hold me back because I know no one associates with failure and so I kept improving and developing myself having my vision in mind with the determination of achieving it. I made up my mind to never give up until I achieve my goal. I also have resolved to keep on trying until I am sure that I have put in my best at anything I do.
How rewarding is the fashion industry?
The fashion industry is getting better by the day. Sincerely we have highly creative fashion designers that can compete on a world class level and I am happy that we are not sleeping. The fashion Industry is gaining more attention and international recognition. Some years back, less than one percent of us in the industry could boast of international recognition but today it is a different case entirely. Steadily and gradually, we have attained this height we are today.
Looking back to where u started from and now, would you say you are fulfilled?
I can say to an extent that I am fulfilled because the vision is becoming a reality and I love what I do but in another way am not yet fulfilled because the vision has not yet attained a level of completion. There is nothing more fulfilling than doing what you derive great joy doing. Thank God that I am privileged to be a part of this miracle.
What are your plans?
My plans are enormous but I definitely take them one after the other but by the year 2020 I want Poise clothing company to be in position of leadership in the global fashion industry influencing major events in the global arena and setting the phase for others to follow.
Have you worked with any designers?
I have worked with several designers, and I enjoy mentoring under Modela couture and Nobel Afrik.
Did you receive any training?
I didn’t really receive a major training with one person because the funds was not readily available, what I did was to observe and ensure I develop myself daily and these helped me in growing rapidly and I ensured I make a lot of research ask questions and make getting the desired answer a priority.
Who are the people you have worked on?
I have worked with a whole lot of great personalities, organizations and celebrities like Olamide, Davido, Idcabasa, KFC, Dj instinct, Kshab , Shola Allyson, Popsony Petroleum, OmoBaba, Hair Alive Industry, Georgia U.S.A e.t.c.
A lot of people get inspiration from different people, how do you get inspired?
My greatest inspiration is from God. And when I work in a conducive environment with music at the background i get good result.
What are things you have done before venturing in Fashion Designing?
My life from the scratch has been Art, Fashion and Creative works.
What other things are you passionate about?
I have other gifts but the major thing am passionate about is making people look good and that is because I am a designer.
Which words truly describes you?
Poise, effective, fashionable
What are your hobbies?
I love reading fashion related magazines and articles that can make me better, also I like swimming and playing basket ball.
How do you relax?
I relax by listening to music but my mood determines the kind of music I listen to.