First City Monument Bank(FCMB) has unveiled a new corporate identity
to reflect an expansionist disposition cum contemporary flavour.
With the new look, its traditional corporate colours of black and gold
which denotes exclusivity have been replaced with a vibrant
combination of purple and yellow in an attempt to reflects its new
positioning as a retail bank.
The Logo also went through some tinkering to make it less formal and
more contemporary, yet retaining the distinct FCMB touch.
Speaking at the formal unveil of the new corporate identity,  the
GMD/Chief Executive, FCMB, Ladi Balogun, who noted the refreshed
identity  signposts  the present position and future of the bank
added that it is a reflection of the bank’s move from  exclusivity to
retail banking.
“We have reached the height of our evolution, and we feel we are now
ready to wear a new look that is reflective of not only where we are,
but also where we are going. Our long term goal to be the premier
financial services group of African origin remains. At the heart of
the group is emerging a vibrant retail bank that seeks to rewrite the
rules of the game.”
Balogun added that the once-exclusive bank now provides banking
services to a vast majority of individuals.
“Today, our products provide practical solutions to the borrowing,
saving, investment, and payment needs of our customers. Every month,
we welcome 50,000 new customers and we disburse 20,000 new loans, with
over 2,000 monthly to women owned micro-enterprises. Every month over
70,000 customers are registering on our mobile banking solutions that
offer reliable and convenient ways to bank.

“This not so quiet revolution is also becoming evident in our
financial statements. 50% of our deposits are now retail deposits. 30%
of our loans are retail loans, the vast majority of which are to
individuals. The diversity of our business is bringing greater
resilience and strength. Steadily this strength is revealing itself in
our financial performance.

Balogun disclosed refreshed identity is not a repudiation of the
bank’s core values but a  marriage of its traditional values of
professionalism and excellence and  a strong retail franchise.