Microsoft Lumia and Konga.com have struck a deal to reward consumers who purchase the Lumia 540 Dual SIM or the Lumia 640 XL Dual SIM or...
BY UCHE AKOLISA Once upon a time, Omo detergent from the stables of Unilever was the Numero uno of the detergent market in Nigeria. In those days,...
Ariel overtakes Omo Once upon a time, Omo detergent from the stables of Unilever was the Numero uno of the detergent market in Nigeria. In those...
By UCHE AKOLISA With only 32.5 percent of Nigeria’s population of 170 million operating a bank account, the cashless economy currently being promoted by the...
By UCHE AKOLISA The quick service restaurant (QSR) industry in Nigeria has in the last few years been passing through throes of rebirth with declining human traffic(due...
Oral-B threatens Close-up dominance BY UCHEAKOLISA | Ora-B, from the stables of Procter & Gamble(P&G) is threatening Unilever’s Close-up’s dominance of the toothpaste market in Nigeria....
Brand Contest Oral-B, from the stables of Procter & Gamble (P&G) is threatening Unilever’s Close-up’s dominance of the toothpaste market in Nigeria.. Both Unilever and...
Olu Falomo is what is called in Nigerian English, a ‘big man’; he is the chair or former chair of many companies and...
Grit and market loyalty seem to be critical success factors in sustaining brand dominance or are they? Despite fierce competition from uppity rivals like...
