Business
SDGs: Harness potential in creative economy, Presidency tasks Nigerian youths

Mrs Adejoke Orelope Adefulire, the Senior Special Assistant to the President on SDGs, has admonished youths in the country to harness vast potential of the creative economy to achieve Sustainable Development Goals, (SDGs).
Adefulire who gave the charge on Tuesday at the SDG creative conference held in SDG Centre, Iragbiji, Boripe local government area of Osun State, noted that the Nigerian government has demonstrated strong commitment in the overall implementation of the Sustainable Development Goals.
Represented by Dr. Bala Yunusa, he applauded the strides of Osun state government for their unrelented love towards total implementation of the SDGs.
According to her, “There are huge potential in the Nigerian youth. Our population is useful, and we can only think through creativity innovation to tap the huge potential for the creative economic.
“What is happening in Osun is a sub national conference trying to link the potential of the creative economy to the achievement of the Sustainable Development Goals, within the framework of the SDGs.
“You will recall that this administration has created stand-alone Ministry of creative economy, culture and tourism to drive the creative economy. Policies and programmes are being implemented in this regard.”
Speaking, Osun State Governor, Ademola Adeleke reaffirmed his administration’s resolved to nurture the creative economy, while highlighting its vital role in achieving the SDGs by 2030.
Adeleke said creativity and innovation are critical to building a sustainable future, noting that Osun State is ready to lead this charge.
He said Osun State is blessed with a heritage that inspires the imagination.
“We have the sacred Osun-Osogbo Grove, a UNESCO World Heritage Site. Osun is a natural melting pot for creative talents, where ideas flow freely, and innovation thrives.
“One key step forward in this journey is the launch of the Osun State Content Creation Studio. This is a collaborative effort with members of the private sector. This studio will serve as a hub for creators. It will equip them with the tools, resources, and spaces they need to bring their ideas to life. It will empower filmmakers, digital storytellers, fashion designers, musicians, and all other creatives to tell their stories, amplify their voices, and create solutions for societal challenges.
“But this is more than just a space for creation; it is a significant leap toward achieving the SDGs.
“This initiative reflects our vision of an Osun State where culture meets innovation, tradition meets progress, and creativity becomes the engine of sustainable development.” Governor added.
Earlier, Bamikole Omisore, Special Advice on Sustainable Development Goals and Multilateral Relations to Osun State Governor, said both the state and the federal government is working together hand in hand with developmental partners to help youth to develop themselves.