Indigenous Telecom company, Globacom has added 2.8 million new subscribers in the third quarter of 2021.
This was indicated in a new report on the performance of telecom operators published on the website of the Nigerian Communications Commission (NCC).
According to NCC, Globacom added a total of 2,804,450 new subscribers between July and September, which is 86% of the quarter-on-quarter growth recorded in the industry. This moved its customer base from 50,130,540 at the end of June to 52,934,990 at the end of September, 2021.
Airtel which came a distant second in the report added 369,842 new subscribers during the quarter, while 9mobile gained only 75,341 customers. However, MTN suffered a decline in its subscriber base, losing 4,266 of its existing subscribers during the period under review.
Globacom also achieved a similar feat in terms of data customers. It led the growth in the sub-sector by accounting for 68% of the total number of new internet users during the quarter which stood at 1,497,139. Its data users at the end of the third quarter was 38,902,243 compared to 37,875,966 in the second quarter, an addition of over one million customers.
Airtel again came second with 36,706,811 data subscribers as against 36,235,905 in Q2 which is an increase of 470,906 users. Both MTN and 9mobile suffered losses. While MTN lost 1,182,649 data customers, 9mobile lost 206,768. This brought their data user numbers to 58,412,242 from 59,594,891 and 5,901,383 from 6,108,151 respectively.
Industry analysts believe Globacom’s continued dominant performance is as a result of the innovative products and services the operator is offering in the market such as Berekete Plus Plus tariff plan. The plan gives new customers a welcome bonus of N1,000 upon successful activation of their lines, a 700% bonus (400% for voice and 300% for data) on every recharge, to call all networks in Nigeria, additional data bonus on first recharge of the month, every month for six months and up to 100% bonus on every data plan purchased by customers every month for 4 months.
The company also recently launched Joy Unlimited Extravaganza promo with over 500,000 prizes, including luxury cars, different household appliances such as fridges, television sets and generators to be won.