When a brand gets to maturity stage and nothing is done to rejuvenate it, once it enters the decline stage, it may be on its way...
The name of a product is a crucial element in determining the success or failure of a business. This is why the creation of a brand...
By Uche Akolisa Marketing research expert, Simba Ngandu, has identified changing women’s lifestyle and growing influence of children on family diet as emerging influencers of buying...
By Uche Akolisa Collaboration amongst the sectoral groups in the advertising space in Nigeria would help enhance development for brands and the industry, heads of sectoral...
Stories by UCHE AKOLISA Barely one year after Ajeast Nigeria Limited broke the duopoly in the Cola drink market with its Big Cola offering, a new...
UCHE AKOLISA With an eye on snapping up a segment of the soft drink market dominated by the duo of Coca Cola and 7up Plc,...
The e-commerce leader in Africa formalizes the appointment of Mrs Juliet Anammah at the head of Jumia Nigeria, Africa Internet Group’s (AIG) biggest company on the...
Leading digital TV service provider, StarTimes Nigeria, has launched a special end of year offer that would allow many Nigerians recharge for content and get a...
Experts have said that moderate consumption of beer offers health and nutritional benefits including positive impact on cardiovascular health. The experts spoke at a Beer and...
