AIICO Insurance launches new brand identity

AIICO Insurance Plc has introduced a brand identity, marking a decisive shift in its gradual development as one of Nigeria’s most trusted and established insurance institutions.

The brand refresh signals renewed energy and innovation, while reaffirming the company’s long-standing commitment to trust, reliability and exceptional customer experience.

The unveiling, held in Lagos, reflects a confident blend of heritage and reinvention, aligning AIICO’s over six-decade legacy of reliability with the expectations of a new generation of insurance consumers. The company said the refreshed identity captures its forward-looking vision, designed to resonate with today’s dynamic marketplace without losing touch with the values that have sustained the brand over the years.

The revitalized look introduces a modern visual and experiential identity that projects optimism, relevance and renewed energy. According to the insurer, the rebrand goes beyond aesthetics, representing a deeper strategic and cultural evolution anchored on innovation, trust and service excellence.

Speaking at the unveiling, the Managing Director and Chief Executive Officer of AIICO Insurance Plc, Mr. Babatunde Fajemirokun, described the development as a defining moment for the organization.

“Today’s unveiling represents more than a new look; it represents a renewed mindset,” Fajemirokun said. “We have refreshed our identity to reflect the vibrancy, resilience and forward momentum of our brand. While our appearance has evolved, our promise remains unchanged: to protect, to serve, and to continually place the customer at the centre of everything we do. This refresh reinforces our commitment to delivering innovative, reliable solutions for this generation and the next.”

He noted that the new identity underscores AIICO’s determination to remain relevant in a fast-changing insurance landscape while strengthening trust among existing and prospective customers.

Also speaking, the Chief Digital and Information Officer (CDIO), Mr. Olusanjo Shodimu, said the refreshed brand is closely aligned with AIICO’s ongoing digital transformation and innovation drive.

“The refreshed brand is a true reflection of where AIICO is headed. It mirrors our focus on digital enablement, smarter processes and more connected experiences for our customers and partners,” Shodimu said. “We are building an organization that is agile, tech-driven and deeply responsive to changing customer expectations. This new identity is a visual and strategic signal that AIICO is ready for the future.”

The rebrand cuts across AIICO’s digital platforms, office environments, customer touch-points and communication materials, delivering a consistent, modern and engaging experience for stakeholders at every interaction point.

Company executives noted that the changes were carefully developed to balance modern design with the values that have defined the brand since its formation.