OBINNA EZUGWU Rite Foods Limited, a Nigerian Food and Beverage Company, makers Bigi premium brand, says it has demonstrated its resolve to the discovery of talent...
BY ADEBAYO OBAJEMU For close to three decades, the fierce competition and struggle for a larger share of the soft drinks market was restricted mainly to...
…as Coca-Cola battles mass product segment By OBINNA EZUGWU | Global carbonated drinks brands, Coca-Cola and 7Up Bottling Company, have, in recent years, had to...
Having endured the incursions of new entrants like Rite Foods’s Bigi Cola, Ajeast Nigeria’s Big Cola and lately Royal Crown Cola International’s RC Cola which have...
Determined, perhaps, to ensure its sustained dominance of soft drinks market in South West Nigeria, Rite Foods Limited, producers of the Bigi brands, has introduced Bigi...