By AYOOLA OLAOLUWA Many Nigerians companies, as well as millions of individuals, especially the unemployed and low-income earners, are at the brink of bankruptcy as the...
By OBINNA EZUGWU When in 2018, RC Cola International entered Nigeria’s ever competitive and vast soft -carbonated, Chapman, fruit – drinks market, with Lagos as its...
BY ADEBAYO OBAJEMU For close to three decades, the fierce competition and struggle for a larger share of the soft drinks market was restricted mainly to...
…as Coca-Cola battles mass product segment By OBINNA EZUGWU | Global carbonated drinks brands, Coca-Cola and 7Up Bottling Company, have, in recent years, had to...
Having endured the incursions of new entrants like Rite Foods’s Bigi Cola, Ajeast Nigeria’s Big Cola and lately Royal Crown Cola International’s RC Cola which have...