By Okey Onyenweaku
Customers are the reasons for our continued existence and they have been part of our success story thus far. As a responsible and customer sensitive financial institution, we are poised to continue to appreciate them from time to time through quality product offering and services.
The Customer Service Week provides the right platform to achieve this”. With these words, the Group Head, Strategy & Communications of Sterling Bank Plc, Mr. Shina Atilola announced plans to celebrate the customers of the Bank who have remained loyal to the brand over the years.
The Customer Service Week, held annually during the first full week of October, is a global event which celebrates and recognizes the loyalty of every organization’s customers as well as staff who render excellent service. The week is planned to boost staff morale and encourage team work, while rewarding customers.
This theme for the celebration this year is “Every day Heroes”. This according to Mr. Atilola was chosen to further reinforce this assertion by celebrating both customers and staff in a unique way.
In Nigeria, numerous companies and organizations participate by giving back to their customers every day of the week. This reminds customers of the organizations’ commitment to customer satisfaction.
As part of the plans, the Bank has introduced what it called the Sterling Heroes Campaign aimed at appreciating the uniqueness of its customersand celebrating the stories.
Similarly, a “Sterling Cares” Campaign in partnership with Genesis Deluxe Cinemas who provided members of the public free movie tickets was flagged off on Independence Day in Lagos, Port Harcourt and Enugu.
His words: “This Heroes campaign would entail Staff nominating customers who have inspiring stories and deserve to be celebrated.
The top 10 customers as voted by staff would be celebrated every day of the Customer Service Week and awarded gifts. Other walk-in customers of the Bank will also enjoy special treats at the Bank’s branches during the Customer Service Week.