NESCAFÉ has concluded its nationwide Next Level Promo, rewarding more than 41,000 consumers and providing entrepreneurial support to four grand prize winners drawn from different parts of Nigeria.
The promotion, which ran from April to June 2026, attracted over 240,000 entries from consumers who purchased promotional sachets of NESCAFÉ Original 3-in-1 and entered unique codes for a chance to win airtime, cash prizes and business support packages.
At the end of the campaign, four grand winners emerged: Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State and Ani Ikechukwu Olalanya from Lagos State.
The winners received business grants, professional tools tailored to their respective fields, including software development, make-up artistry, photography and fashion design, as well as access to specialised masterclasses aimed at strengthening their skills and growing their businesses.
Speaking on the initiative, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the campaign reflected the company’s commitment to creating value for consumers beyond providing quality products.
“At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we deliver on this purpose through the nutritious, high-quality products we provide, we also strive to create meaningful value for our consumers and the communities we serve,” he said.
“The NESCAFÉ Next Level Promo is one of the ways we express this commitment, rewarding the loyalty and trust of our consumers while supporting their aspirations with opportunities that can make a lasting difference.”
Also speaking, Category Lead for Coffee at Nestlé Nigeria, Jean-Pierre Duplan, said the initiative was designed to support consumers pursuing personal and entrepreneurial goals.
“At NESCAFÉ, we understand that behind every cup is someone pursuing a goal, building a business or working towards a better future. The NESCAFÉ Next Level Promo was designed to reward the loyalty of our consumers while providing meaningful support that empowers them to take the next step in their entrepreneurial journey,” he said.
One of the grand winners, Jennifer Sunday from Kaduna State, described the experience as life-changing.
“When I bought a sachet of NESCAFÉ, I never imagined it would change my life. Today, I have received a business grant, a professional make-up kit and the opportunity to learn from industry experts through a masterclass. This experience has given me hope and renewed my confidence to keep building my business,” she said.
As part of the grand finale activities, the winners toured Nestlé Nigeria’s Agbara factory, where they were exposed to the production processes and quality standards behind the NESCAFÉ brand.
The company said the promotion forms part of its broader efforts to support youth entrepreneurship and economic empowerment in Nigeria.
According to Nestlé, the campaign complements its My Own Business (MYOWBU) initiative, which is designed to equip young entrepreneurs with skills, training and opportunities needed to establish and sustain successful businesses.
The company noted that the conclusion of the NESCAFÉ Next Level Promo represents another step in its commitment to empowering Nigerian youths and supporting their ambitions through practical opportunities and capacity-building initiatives.