MILO has launched a 30-day Ramadan gifting campaign across communities in Northern Nigeria as part of efforts to support families and promote the values of generosity and unity associated with the holy month.
The initiative involves the distribution of more than one million sampled cups of MILO, over 1,000 cartons of the beverage, and essential Iftar items including prayer mats, prayer kettles and plastic buckets to communities across the region.
The campaign is being supported by MILO ambassadors, including Ahmed Musa, Mansurah Isah and Sulaimon Bosho, who are helping to spread the message of kindness and solidarity during Ramadan.
Speaking at the launch of the initiative, Gilbert Tweneboah-Koduah, Category Manager for Beverages, said the campaign reflects the brand’s commitment to strengthening its relationship with consumers while supporting communities during an important spiritual season.
“Executing this initiative during Ramadan reflects our commitment to deepening our connection with our consumers. By providing essential items for Iftar, we are supporting families and aligning our actions with the values of care and compassion,” he said.
According to the organisers, the donated items will be distributed through 100 religious and community leaders who oversee mosques with an average congregation of about 300 worshippers each. The leaders will coordinate the distribution to ensure the support reaches families within their communities.
Chairman of the Kano State Hisbah Board, Sheikh Ibrahim Shehi Mai Hula, commended the initiative, noting that it would help extend assistance to more people during the Ramadan period.
“It’s great to see MILO, a brand we trust, go beyond commercial sales to support those in need during Ramadan. Their donation is helping us reach more people, and we are grateful for their generosity,” he said.
Beyond the Ramadan campaign, MILO said it remains committed to initiatives aimed at youth development and community growth across Nigeria.
These include programmes such as MILO Building Champs, the MILO Building Champs Sports Fest and the MILO Basketball Championship, which focus on nurturing young talents and promoting healthy lifestyles among Nigerian children and youths.