Published On: Mon, Nov 13th, 2017

How to start a photography business

By ZUBAIR DANIE

While photography could be accounted for as a full blown course in any offering institution of learning for professionalism, the field equally provides a platform for individuals whose passion it is to project images as a form of livelihood.

The socio-cultural aspect of Nigerians that play host of events like: wedding, naming, graduation, burial amongst others, serve as a veritable market for a photoprenure to thrive in making money while also enjoying his or her passion. But, for a successful business in photography, the followings must not be under-rated:

  1. Hone your “shot taking” skills

The first step to starting a photography business from home is to hone your shot-taking skills. If you don’t want to end up being a road side photographer, then you need to invest in knowledge and photography equipment. Equipment like shutter speed, white balance, photo editing and aperture.

To get some training, go learn from a professional photographer or enroll in good photography school. You can also invest in learning how to add creativity to pictures using graphic design software..

  1. Hone your entrepreneurial skills

You may be the best photographer in the world but if you lack the ability to market yourself effectively, if you lack entrepreneurial skills; you will achieve nothing. To succeed as a photographer, you must know how to sell your skills and control your finances.

You must know how to negotiate business deals and contract; and most importantly, you must have strong emotion control. Running a photography business entails meeting different people with different characters, so you must have people skills and know how to deal with complaints.

  1. Get the Needed Equipment to Start a Standard Photo Studio

The equipment or tools needed to start a standard photography business are

  • Digital camera (Nikon)
  •  Studio lights
  • Photo editing softwares
  • Flash soft box
  • Reflectors
  • Generating set
  • Curtains and stools
  • Memory card
  • Card reader
  • Aperture
  • Shutter speeder
  • Laptop (strictly for business)
  • Printer Hifi
  • External flash drive
  1. Choose a Good location for Your Photography Business

It is always advisable you go for an open area because the location of your business determines how profitable your business will be. When choosing a location, especially for those doing business in Nigeria; you should try to get a store or rent a large office in an open area like Ikotun, Onipan, Yaba, Bariga, and Surulere.

Your studio could be anywhere but being by the roadside is the best. This will make it much easier for people to locate your business; and you won’t have much stress getting customers

  1. Create a Brand for your photo studio

That’s where the real money is. The reason why Coca-Cola Company still remains the largest beverage firm in the world is because they have created a unique brand for their company. Don’t run your photography business like a road side business.  Handle it effectively. Create a brand for your photo-shop. Make it REAL GOOD such that people walking past by will want to stop in.

  1. Plan for future expansion

Moving equipment here and there, might be expensive and difficult, that’s why it’s advisable to rent a large room or building that has room for expansion. So take your time when choosing a location for your photography business.

You shouldn’t rush into choosing a particular place because you may take a decision that might harm the future of your business. That’s why you see so many road side photographers today with 1 shop, I camera, and a very old desktop. Think big but start small. Plan for expansion. It’s important.

Bottom line

I strongly believe that as you follow our guidelines, and improve more on yourself, you will be successful in running your own photography business. You won’t find out how lucrative this business is, until you try… It’s that simple!

How to Ensure your Photography Business Booms!

If you want to scale up your business, outperform your competitors, and stay on top even in the midst of fierce competition, here are few tips to keep in mind:

  1. Keep your customers satisfied

Without customers, you won’t be in business. Some customers can be very stubborn. In fact, you may come across the mad ones; but whichever one you come across, treat them nicely. You must also ensure they are always satisfied. If they are not satisfied with your job, then take several shots … and have them pick one perfect shot!

  1. Learn photo editing

If you are not good in photo editing, then pay someone to teach you. If you can’t make your customers look good in their picture through photo editing, then you will have a big problem; and they will never patronize you again.

  1. Try to beat deadlines

How to Market your Photography Business Effectively

Below are just a few tips for promoting your photography business, i recommend you read the more in-depth marketing ideas for photographers.

  1. Be Ready to Attend Special Occasions uninvited…

That’s the best way to get new clients. When attending events like this, drop your business card, and some samples to give prospects an idea of what you are capable of. I think I missed this: it is also important you get an ID card, as it makes you look official.

  1. Create an Online Presence

The easiest way to get thousands of referrals without lifting a finger is through blogging. It doesn’t cost much to start a blog. All you need is dedication.

  1. Advertise your business

Everyone around you should know you’re a professional photographer. Your colleagues, friends, and loved ones. In fact, hand out brochures, flyers and business cards. Advertise via Facebook, and channel the traffic to your blog.

  1. Look for busy environs with creative backgrounds

One of the easiest ideas to getting started is to visit a children’s clothing store in one of the busy shopping centers, or the children’s department in one of the large department stores.

Sell the manager or store owner on the idea of your setting up in a corner of the store or department, and taking pictures of the shoppers’ children. He can even strike a strategic alliance with you and promote the fact in his advertising campaigns that you’ll be in the store taking pictures for special prices during certain hours; perhaps on Friday evenings and throughout Saturdays, thereby attracting customers into his store you.

  1. Create an eye catching background or wallpaper

You will need a sheet or plain piece of material, or some sort of imaginative set for a background. But this can be easily made or built yourself. You should also have an eye-catching poster that calls attention to what you are doing and the prices you’re charging. Unless you’re a commercial artist, you should spend the money to have this sign made for you by a professional.

  1. Create a print coupon or receipt

When you take a person’s picture, regardless of whether it’s an “in-store” set-up out on a golf course, or along the street; you give your customer one of your coupon-receipts and tell them their prints will be ready either immediately of in a couple of days. They fill in the information part of the coupon and give it back to you, retaining your “business card” portion of it. When the prints are ready, you can phone the customer and remind him of the picture he snapped.

Most stores, golf courses, bowling centers, and other retail merchants will be glad to handle the picture delivery for you, because it brings the customers back into the places of business, and provides another sales opportunity for them.

  • More Legal ways to make money as a photographer without a studio
  1. You can dress a helper in a clown suit, and take pictures of the kids in his lap or with his arm around the kids. You can put up a sandwich advertising board on a helper and let him stroll through the shopping center advertising the fact that you are in a Kiddies Clothing store taking pictures.
  2. You can also start and promote a “Baby of the Year” contest where you can take pictures of the babies, display the pictures on a “show board” and offer $100 cash plus a merchandise prize in a big drawing at the end of the year.
  3. You can also set up a booth in the mall and promote “Instant Snapshots.” Be a Roving Professional Photographer and take candid shots of shoppers and promote a “Shopper of the Year” contest. Work with a clown, have him get friendly with the kids, and ask if they would like to have their pictures taken with him.

Build and inexpensive and portable set, such as an airplane, a race car, bucking bronco, hand-shaking scene with a famous person or “balloon figures” and take pictures of the people standing in or on these sets.

  1. You can go out to the golf course and take pictures of the golfers teeing off. Get over to the bowling centers and take candid shots of the bowlers in action. Do the same thing wherever there’s a sports event taking place. Be on the spot and ready whenever there’s an opportunity to take team pictures.

You can follow, or hire someone else to follow a Little League team through its season, taking candid and action shots. You then arrange the best pictures in a photo album with the team’s name and year on front. You should be able to sell one of these albums to each member of the team.

  1. There’s also the idea of “just strolling through the park” on a Sunday afternoon. You can take candid and interesting pictures of couples, children and people in general spending time with their relatives. Keep tabs on the announcements of new births. Send advertising literature to the new mothers, and follow up with a phone call effort to set up photography sessions.
  2. You should also keep tabs on the engagement notices in the weekend papers. Send your sales literature to the brides-to-be, and follow up with phone call efforts to take the wedding pictures. Set up a household and business photo inventory service.
  3. With this idea, you contact the insurance companies and determine if they will approve and endorse photographs you take of their policy holders’ household, personal, and business property in loss claims. Most will, and from there; working either with the help of an insurance agent, the agency itself, or on your own, you can contact owners of property and sell them on the idea of you taking pictures of the household goods they have insured.

You take the pictures; a pictorial inventory of everything they are claiming or would like to claim on an insurance policy and then identify the pictures, giving one set to the property owner and the other set to his insurance agent or company. Picture inventories of household and personal property is still a new thing, but everywhere it’s been introduced, it’s definitely proven to be a super money- maker for the people willing to get out and hustle.

  • Check out a photography franchise

If the idea of starting a photography business catches your interest, you might want to check into a going franchise operation that gives you a complete business manual, operations guidebook, and ongoing consultant services.

In conclusion, once you decide that using your camera to generate extra income is what you’re going to do, you need to get out and use your camera. Start taking pictures, and allow yourself the opportunity to build, grow and make money doing what you love. Give yourself a chance, and you will quickly begin to think of hundreds of ideas for taking pictures, merchandising ideas for promoting your services, and sales angles for increasing your profits.

The important thing is to get started; regardless of how small your startup capital is because this is an idea that can produce new concepts for profit every day of the week. An idea that can be fun, as well as financially rewarding for you! Now that you have got the idea and the plan, the rest is up to you.

 

 

 

 

COST ANALYSIS

EQUIPMENT   MARKET PRICE (=N=)
Business Registration   40,000.00
Studio Rent (Depending on Location)   150,000.00   (P.A)
Digital Camera (Nikon)   89,000.00
Studio Lights   38,000.00
Photo Editing Software   7,230.00
Flash Soft Box   1,880.00
Reflectors   7,000.00
Generator Set (Small)   50,000.00
Curtains (A Set of 3 colours)   6,000.00
Stools (Minimum)   2,800.00
Memory Card   2,000.00
Card Reader   1,000.00
Aperture   3,500.00
Shutter Speeder   1,500.00
Laptop   140,000.00
Photo Printer   31,000.00
External  Flash Drive   3,000.00
Total Cost Estimate   573,910.00

 

 

© 2017, Hallmarknews. All rights reserved. Reference and link to this site is required if you wish to reuse any article.

Reactions from Facebook

comments and opinions

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Most Shared

Recent posts

  • China offshore oil coy to invest $3bn in Nigeria

    The China National Offshore Oil Corporation (CNOOC) is to invest an additional three billion dollars in its existing stakes in offshore oil and gas operations in Nigeria. Mr Ndu Ughamadu, the Nigeria National Petroleum Corporation (NNPC) spokesman said this in a statement on Sunday in Abuja. Ughamadu said Mr Yuan Guangyu, the Chief Executive Officer […]

  • Ecobank risk assets deteriorate as Kie bows out

    By FELIX OLOYEDE The exit of Ecobank Nigeria’s erstwhile Managing Director, Charles Kie, has raised a groundswell of speculation in the financial community as sector analysts believe that his exit was abrupt, untimely and suspicious. Over a period of two years, Kie had succeeded in reversing the banks bedraggled balance sheet and profit and loss […]

  • Blood, blood everywhere: Herdsmen, rustlers on the rampage

    –  Violence, a well-articulated plot to grab land – Expert  By AYOOLA OLAOLUWA Nigeria is gradually descending into a Hobbesian state with the growing killings in the Middle Belt, in addition to the destruction of lives and properties in the North West and Boko Haram insurgency in the North East. Defenseless citizens are being killed like […]

  • 2018 budget in jeopardy

    . Delay alone has reduced performance by 13% – Experts By UCHE CHRIS In all likelihood the 2018 budget will end like the three previous budgets of the President Buhari administration: a failure. Having been passed seven months after its presentation and half year gone; and with all the controversies surrounding its passage by the […]

  • MTN to miss market listing target

    By OKEY ONYENWEAKU A weak domestic economy in Nigeria may force telecommunications giant MTN to shift its earlier proposed August 2018 date for a local listing on the Nigerian Stock Exchange (NSE). Analysts believe that the date shift will allow the parties to the Offer plan a more successful listing arrangement that would guaranty full […]

  • APC crises deepens: Amaechi battles for relevance, Modu-Sheriff is new strongman

    By OBINNA EZUGWU Key actors in the ruling All Progressives Congress (APC) managed to keep up appearance to allow for a smooth transition at the party’s recently held national convention. Except for the exchange of blows among Imo and Delta States delegates, the convention was largely a success. But beneath the facade of orderliness, tensions […]

  • INEC declares Fayemi governor-elect in Ekiti

    The Independent National Electoral Commission (INEC) has declared Kayode Fayemi of the All Progressive Congress (APC) winner of the Ekiti Governorship Election held on Saturday. INEC’s Chief Returning Officer for the election, Professor Idowu Olayinka declared the result on Sunday. According to the Returning Officer, Kayode got 197,459 votes to defeat the Deputy Governor of […]

  • President Muhammadu Buhari said on Wednesday that Nigeria will soon sign up to a $3 trillion African free-trade agreement. Nigeria is one of Africa’s two largest economies, the other being South Africa. Buhari’s government had refused to join a continental free-trade zone established in March, on the grounds that it wishes to defend its own […]

  • PDP meets Obasanjo for advice on how to beat Buhari in 2019 polls

    The National Working Committee (NWC) of the Peoples Democratic Party(PDP) will meet with former President Olusegun Obasanjo in Abeokuta on Saturday to seek advice on how to achieve victory in the 2019 polls and beat incumbent Muhammadu Buhari. The National Chairman of PDP, Uche Secondus, made this known in Abeokuta while addressing journalists after a […]

  • GTBank Launches Social Impact Challenge, Aims to Fund Community Development Projects Nationwide

    Following more than two decades of consistent investment in community development, Guaranty Trust Bank plc is taking its Corporate Social Responsibility (CSR) another step further by launching a Social Impact Challenge that will fund dozens of innovative ideas designed and executed by members of the general public. Tagged #SimpleChangeBigImpact, the Social Impact Challenge invites individuals […]

  • Akpobome gives indigent girls educational lifeline

    Akpobome gives indigent girl The hope of indigent girls who have been struggling with their education has been rekindled as Mrs. Mary Akpobome, former executive director, Heritage Bank and her husband,  Mr. Atunyota Akpobome, fondly called Alli-Baba have jointly floated The Purple Girl Foundation with the purpose  of helping them live their dreams. Giving reasons […]

  • Buhari’s NLNG signature project back on track

    President Muhammadu Buhari has congratulated the board, management, staff and shareholders of the Nigerian Liquefied Natural Gas company (NLNG), the NNPC and other Joint Venture partners, Shell, Total and AGIP on the signing of the contracts for the Front End Engineering Design (FFED) of Train 7 of the Nigeria Liquefied Natural Gas Project. The President […]

  • Buhari creates unit to snoop on illegal money transfers

    President Muhammadu Buhari has signed the Nigerian Financial Intelligence Unit bill (NFIU) 2018 into law, creating a body that will henceforth monitor illegal money transfers and money laundering. The Senior Special Assistant to the President on National Assembly Matters (Senate), Sen. Ita Enang, confirmed this development while briefing State House correspondents in Abuja on Wednesday. […]

  • NCC wades into MTN’s labour issues

    The Nigerian Communications Commission (NCC) on Monday said the organisation has opened talks with critical stakeholders on MTN’s labour issues. Mr Tony Ojobo, NCC’s Director of Public Affairs, made this known in a statement by in Abuja. “NCC under the leadership of Prof. Umar Danbatta has opened talks with other critical stakeholders  through the office of […]

  • Weak purchasing power responsible for slowing inflation rate, says Chukwu

    FELIX OLOYEDE The continuous decelerating inflation rate in the country was largely due to weak purchasing power amongst Nigerians, said Johnson Chukwu, Managing Director, Cowry Asset Management Ltd. Speaking on the theme: “Economy: H1 2018 review and prospect for year end” at the second edition of the Bloomberg Media Initiative Africa (BMIA) Cohort 4 quarterly […]

  • Global outrage grows over incessant herdsmen killings

    …there is anarchy in the land – Utomi   By OBINNA EZUGWU The incessant killings in Nigeria by Fulani herdsmen seem to attracting more global attention as U.S. and U.K. have taken the government to task to stop it. During his recent visit to the U.S. by President Buhari, American President Donald had expressed concern […]