Relationship-building, key to brand-building — Okeme
By Uche Akolisa
Collaboration amongst the sectoral groups in the advertising space in Nigeria would help enhance development for brands and the industry, heads of sectoral groups have said.
Speaking recently when top officials of Advertising Agencies Association of Nigeria (AAAN) led by the President, Kayode Oluwasana, paid a courtesy visit to the National Secretariat of The Advertisers Association of Nigeria (ADVAN), in Lagos, the President of ADVAN, David Okeme, has stressed the need for groups within the marketing communications industry to look out for ways they can work better collaboratively.
Okeme while noting that relationship-building sits at the edge of client and agency connection, disclosed that ADVAN has plans to set up an industry dialogue platform to intermittently dissect challenging issues in the industry and proffer solutions to them.
“We need to look at ways that we can work better collaboratively. We believe we can have EXMAN, ADVAN, AAAN and other bodies in the industry sit down to define ways to solve nagging issues. Indeed we would be looking forward to collectively trashing out key issues at the dialogue sessions.”
Earlier, Oluwasona who explained that part of the vision of his administration is to foster stakeholders understanding, pointed out the need for the two bodies to consciously work together to drive development of the industry sector.
“We believe we are both committed to the same vision, “Oluwasona said, adding “the brand is what is central. The two parties are one, in favour of the brand. I expect that going forward, we will do many things in common. There will intermittently be areas we need to align and clarify issues but the spirit that is on now is for increased understanding, collective agreement and promotion of noble visions. Each of these is what we are starting today.”
Oluwasona went further to share with ADVAN exco some key areas, like the Advertising Academy, that will be the major focus of his new executive team.