" />
Published On: Mon, Nov 13th, 2017

Lager wars: Who wins?


Nigeria has many lager beer producing companies, some have been in existence for over 50 years while others are quite new in existence in the country.

Some of these companies that have over the years churned out millions, if not billions of bottles of beer to Nigerian drinkers are: Nigeria Breweries Plc, Guinness Nigeria Plc, Consolidated Brewery, Bendel Breweries, Life Breweries, Golden Guinea Brewery, Umuahia, Abia State.

Others are Sona BreweryOtta, Kwara Brewery, Plateau Brewery, and some other breweriesoperating in the country.

Recent global report has it that Nigerians are some of the top drinkers of beer, next to the Germans who over the years have remained number one beer drinkers in the world.

Some of the popular local lager brands produced by the local companies are, Guinness stout, Legend stout,Heneiken, Harp larger, Star lager, 33 larger, Trophy lager, Life lager, Hero lager, and a host of other lager beer brands consumed by the old and young across the country.

The popularity of some of these brands have fetched their companies billions of naira on a yearly basis, as the quoted companies among them consistently post huge trading figures.

For many years, Nigerian Breweries Plc and Guinness Nigeria Plc were the most capitalized companies in Nigeria and post huge profits for their shareholders on a yearly basis.

Despite the fact that Nigeria has the lagest numbers of religious houses in the world, many of which abhor the drinking of lager beer, the figures posted by National Bureau of Statistics (NBS), showed that Nigerians consumed millions of bottles of lager beer on a daily basis, while night clubs, hotels, brothels, and hangout locations across the country daily play host to lager beer drinkers.

While the male folks are the major drinkers of the lager beer brands, a sizable number of women, especially the educated ones are not left out in cooling off with some bottles on a regular basis.

While some religion bodies preach against consuming lager beer because of its alcoholic contents, many of the faithful of these religious organizations still find way to consume these brands.

BusinessHallmark visited some highbrow hotels such as Sheraton Hotels and Towers, Protea hotel, Airport hotel, Jabital International hotel, Point One and other local hotels to determine the different beer brands on their bars.

READ  DSS uncovers Islamic State terrorists den in 3 states

Apart from the lager beers, the local breweries also have other popular brands, which fetch these companies’ revenues on a daily basis, Origi brand, Maltina brand, Maltex, Amstelmalta, Guiness Malta, and a host of other non alcoholic brands are very popular with women, youths, children and religious faithful who preach against consumption of lager beer.

A chat with a barman of a popular night club at Ikeja, Lagos showed that most of the local brands are consumed by different categories of Nigerians, depending on their social statue, which parts of the country they are from, their pockets and other considerations.

The barman Mr. Sam Preye disclosed that while some of the brands enjoy national patronage, some other brands were more consumed by the indigenes of the particular state or the region where the brands are manufacture.

“Nigerians love to drink beer, male and female. Some of these brands are consumed across the country while some of the brands are just consume by the indigenes of the state where the brands are manufacture and maybe the people of the neighbouring states, close to where the brands are made.

“Also, some of the local breweries produce only for their state and few neighbouringstates, they don’t take the pain to send their products to far places. They appear to be contended with the sales within their locality.”

He cited some of the local breweries which appear to produce for just their locality to include Consolidated Brewery, Sona Brewery, Bendel Brewery, Plateau Brewery, Golden Guinea Brewery, Umuahia, Life Brewery, Onitsha, Anambra State and other smaller breweries across the country.

However the likes of Nigerian Breweries Plc has huge plants in Lagos, Ibadan, Aba, Ama Plant, Enugu and in other locations to enable its popular brands to be visible all over the country.

Guinness Nigeria Plc with its head office in Oba Akran area of Ikeja, has huge plants at Ogba, Lagos, Benin City, Edo state and some other locations to enable its brands easily get to Nigerians who like them.

READ  Bongo: No cause for alarm over failed MPC meeting

BusinessHallmark findings showed that while the “Big boys” prefer Heneiken lager beer, the likes of Star lager, Gulder, Harp, 33, Trophy, Hero, and other brands have their consumers too.

Our findings showed that in South West geopolitical region, Star appears to be the most consumed, follow by Gulder, Harp, 33, and other brands.

In Lagos, the big boys go for the Heneiken brand,followed by Star, Gulder, Harp, 33 and the other local brands available.

In South South, our findings showed that Star,Gulder, Harp and other brands were the brands the people in that part of the country consume.

In the South East area, Hero appears to be the most popular brand, followed by the Star,Gulder, Harp and the other local brands in the geopolitical region.

In the North Central Star, Gulder, Harp, Legend and other local brands manufacture in Plateau state and other parts of the north are widely consume by the people in that parts of the country.

However, in the Stout brand category, Guinness Stout brand is the most consumed stout across the country based on our findings.

While the Guinness Nigeria Plc’sOrijinbrand produce out of the roots and leaves have become very popular among Nigerians male and female alike.


Table of competing beer brands Lagos


South West


South South


South East





  1.       Heineken 1.       Star 1.       Star


Most consumed Lager Brand 2.       Star

3.      Gulder

2.       ‘’33’’

3.      Gulder

2.       Gulder

3.      Harp/Trophy



3. Harp/ Star


2. Gulder



Most consumed Stout brand

1.Guinness Stout

2. Legend Stout

1.Guinness stout

2. Legend stout

1.Guinness Stout

2. Legend Stout


2. Legend Stout

1.Guinness Stout

2. Legend Stout

Most consumed Malt brand 1.Amstel Malta 1. Amstel Malta 1.Guinness Malta 1.Guinness Malta 1. Amstel Malta



  2.Guinness Malta 2. Origin 2, Amstel Malta 2. Origin 2.Guinness


Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Most Shared

Recent posts

  • FG grants PPAs of 14 solar projects another 6 months extension

    For the second time since 2016, the Federal Government  has extended by another six months, the deadline for the execution of the power purchase agreements (PPAs) it signed with investors for 14 utility solar power projects to be built in some states of the country. According to OGN reports it was reportedly rolled over after […]

  • Dangote Sugar targets 25% sales volumes in 2018

    The acting Managing Director of Dangote Sugar Refinery Plc, Abdullahi Sule, believes the company’s  sales volumes could rise as much as 25 percent in 2018 after last year’s downturn. Nigeria’s economy, which contracted in 2016, is recovering after the government relaxed some currency controls implemented after the price of oil, its main export, crashed in […]

  • Emefiele dismisses fears over MPC meeting, insists economy is strong

    The Governor, Central Bank of Nigeria (CBN), Mr Godwin Emefiele, has allayed the fears of Nigerians and the international community over the inability to hold the meeting of the Monetary Policy Committee (MPC) for January. A statement signed by Emefiele in Abuja on Monday, said that the meeting, which was earlier scheduled for the day […]

  • Nigeria, Angola crude overhang could pressurize Asian crude

    Traders have said that unsold barrels of crude from West Africa could put pressure on the premiums of Malaysian crude cargoes for March loading.   Platts reports that weaker demand, particularly from independent refineries in China, for February-loading Angolan and Nigerian grades has resulted in an overhang, traders said. Traders indicated that these grades were […]

  • NBS: 77.5m Nigerians engage in economic activities in Q3

    The National Bureau of Statistics (NBS) says 77.55 million people are engaged in economic activities out of a labour force of 85.08 million in the third quarter of 2017. The NBS disclosed this in a “Labour Force Statistics Volume 2: Employment by Sector report for Third Quarter of 2017’’ released by the bureau on Monday […]

  • Lassa fever: Schools reopen in Ebonyi

    Public and private schools in Ebonyi shut on Jan. 18 to check the spread of Lassa fever outbreak in the state have reopened the News Agency of Nigeria (NAN) reports. Prof. John Eke, the Commissioner for Education, told NAN on Monday in Abakaliki, that the schools were reopened as no new case of the disease […]

  • Four major markets in Nigeria need 36.27MW to grow efficiency – REA

    A baseline survey of the energy needs of four of the major markets in Nigeria, which the Rural Electrification Agency (REA) conducted, has indicated that with 36.27 megawatts (MW) of stable electricity provided to them, economic productivity in the markets could expand and bring more prosperity to about 50,900 shop owners there, OGN reports. The […]

  • ALSCON: Nigeria, Russia sign Share Purchase agreement

    Nigeria has signed the Renewed Share Purchase Agreement with Messrs UC Rusal of Russia in respect of the Aluminium Smelter Company of Nigeria (ALSCON). The agreement was signed in in Abuja on Friday by the relevant government stakeholders, including the Minister of Mines and Steel Development, Dr Kayode Fayemi. Present at the ceremony were the […]

  • Slimming drugs: Expert calls for stiff regulation

    Dr Bamidele Iwalokun, a medical researcher with the Nigerian Institute of Medical Research (NIMR) in Yaba, Lagos, has called for stiffer regulation of slimming drugs to safeguard the health of consumers. Iwalokun made the call in an interview with the News Agency of Nigeria (NAN) in Lagos on Sunday. He said there was the need […]

  • Derivatives trading: US expert speaks on the pluses and pitfalls

    As part of strategic initiatives to enhance the efficiency of capital market operations in Nigeria, The Nigerian Stock Exchange and Coronation Merchant Bank invited the former Chair of the US Commodities Futures Trading Commission (US CFTC), Mr. James Stone to deliver a special lecture on ‘Pluses and Pitfalls of Derivatives Trading’ at the Nigerian Stock […]

  • Ajimobi: Oyo set to increase institutions subventions

    The Oyo State Governor, Abiola Ajimobi, has appealed to the striking state-owned higher institutions that his administration is prepared to increase their subventions. The governor said this would be achieved as soon as government’s renewed efforts to improve its revenue-base begin to bear fruits. Ajimobi, who made the appeal while inaugurating the governing councils of […]

  • SEC’s e-dividend free registration ends Feb 28

    The Securities and Exchange Commission (SEC) has extended period for the free e-dividend registration to Feb. 28, to encourage more shareholders participation in the initiative. The commission in a statement obtained by the News Agency of Nigeria (NAN) in Lagos, indicated that the extension was part of its developmental role. It said that the extension […]

  • Nigerian equities market goes bearish after hitting over nine year high

    FELIX OLOYEDE Profit-taking caused the Nigerian Stock market to go bearish for the first time this week after reaching over nine year high on Wednesday. The All Share Index declined -0.08 per cent to close at 44,848.74 point on Thursday after hitting 44885.24 point the previous day, the highest since September 2008 when it closed […]

  • 2019: Wike gets second term endorsement

    Residents of River state have endorsed the Governor, Nyesom Wike, for another term of four years. They declared their support for the governor when over 15,000 non-indigenes of the state visited the Government House on Wednesday in Port Harcourt, the state capital, Channels TV reports. Wike urged Nigerians irrespective of their linguistic and religious affiliation […]

  • Banks enjoy improved liquidity as overnight rate drops three consecutive days

    FELIX OLOYEDE The redemption of Treasury Bills by Federal Government has helped to improve liquidity in Nigerian banking sector as overnight rate declined three consecutive times this week. Overnight (O/N) rate dropped -0.75 per cent to 5.75 per cent on Thursday, while Open Buy Back (OBB) rate was down -0.92 per cent to 5.25 per […]

  • Lassa fever: Ebonyi Schools proceed on forced break

    Schools in Ebonyi State have been directed to close for a week following the outbreak of Lassa fever in the state. The state government said the directive was given as part of measures to contain the spread of the disease in the state. Commissioner for Health, Umuzuruike Daniel, also confirmed the death of three victims […]