" />
Published On: Mon, Nov 13th, 2017

Lager wars: Who wins?


Nigeria has many lager beer producing companies, some have been in existence for over 50 years while others are quite new in existence in the country.

Some of these companies that have over the years churned out millions, if not billions of bottles of beer to Nigerian drinkers are: Nigeria Breweries Plc, Guinness Nigeria Plc, Consolidated Brewery, Bendel Breweries, Life Breweries, Golden Guinea Brewery, Umuahia, Abia State.

Others are Sona BreweryOtta, Kwara Brewery, Plateau Brewery, and some other breweriesoperating in the country.

Recent global report has it that Nigerians are some of the top drinkers of beer, next to the Germans who over the years have remained number one beer drinkers in the world.

Some of the popular local lager brands produced by the local companies are, Guinness stout, Legend stout,Heneiken, Harp larger, Star lager, 33 larger, Trophy lager, Life lager, Hero lager, and a host of other lager beer brands consumed by the old and young across the country.

The popularity of some of these brands have fetched their companies billions of naira on a yearly basis, as the quoted companies among them consistently post huge trading figures.

For many years, Nigerian Breweries Plc and Guinness Nigeria Plc were the most capitalized companies in Nigeria and post huge profits for their shareholders on a yearly basis.

Despite the fact that Nigeria has the lagest numbers of religious houses in the world, many of which abhor the drinking of lager beer, the figures posted by National Bureau of Statistics (NBS), showed that Nigerians consumed millions of bottles of lager beer on a daily basis, while night clubs, hotels, brothels, and hangout locations across the country daily play host to lager beer drinkers.

While the male folks are the major drinkers of the lager beer brands, a sizable number of women, especially the educated ones are not left out in cooling off with some bottles on a regular basis.

While some religion bodies preach against consuming lager beer because of its alcoholic contents, many of the faithful of these religious organizations still find way to consume these brands.

BusinessHallmark visited some highbrow hotels such as Sheraton Hotels and Towers, Protea hotel, Airport hotel, Jabital International hotel, Point One and other local hotels to determine the different beer brands on their bars.

Apart from the lager beers, the local breweries also have other popular brands, which fetch these companies’ revenues on a daily basis, Origi brand, Maltina brand, Maltex, Amstelmalta, Guiness Malta, and a host of other non alcoholic brands are very popular with women, youths, children and religious faithful who preach against consumption of lager beer.

A chat with a barman of a popular night club at Ikeja, Lagos showed that most of the local brands are consumed by different categories of Nigerians, depending on their social statue, which parts of the country they are from, their pockets and other considerations.

The barman Mr. Sam Preye disclosed that while some of the brands enjoy national patronage, some other brands were more consumed by the indigenes of the particular state or the region where the brands are manufacture.

“Nigerians love to drink beer, male and female. Some of these brands are consumed across the country while some of the brands are just consume by the indigenes of the state where the brands are manufacture and maybe the people of the neighbouring states, close to where the brands are made.

“Also, some of the local breweries produce only for their state and few neighbouringstates, they don’t take the pain to send their products to far places. They appear to be contended with the sales within their locality.”

He cited some of the local breweries which appear to produce for just their locality to include Consolidated Brewery, Sona Brewery, Bendel Brewery, Plateau Brewery, Golden Guinea Brewery, Umuahia, Life Brewery, Onitsha, Anambra State and other smaller breweries across the country.

However the likes of Nigerian Breweries Plc has huge plants in Lagos, Ibadan, Aba, Ama Plant, Enugu and in other locations to enable its popular brands to be visible all over the country.

Guinness Nigeria Plc with its head office in Oba Akran area of Ikeja, has huge plants at Ogba, Lagos, Benin City, Edo state and some other locations to enable its brands easily get to Nigerians who like them.

BusinessHallmark findings showed that while the “Big boys” prefer Heneiken lager beer, the likes of Star lager, Gulder, Harp, 33, Trophy, Hero, and other brands have their consumers too.

Our findings showed that in South West geopolitical region, Star appears to be the most consumed, follow by Gulder, Harp, 33, and other brands.

In Lagos, the big boys go for the Heneiken brand,followed by Star, Gulder, Harp, 33 and the other local brands available.

In South South, our findings showed that Star,Gulder, Harp and other brands were the brands the people in that part of the country consume.

In the South East area, Hero appears to be the most popular brand, followed by the Star,Gulder, Harp and the other local brands in the geopolitical region.

In the North Central Star, Gulder, Harp, Legend and other local brands manufacture in Plateau state and other parts of the north are widely consume by the people in that parts of the country.

However, in the Stout brand category, Guinness Stout brand is the most consumed stout across the country based on our findings.

While the Guinness Nigeria Plc’sOrijinbrand produce out of the roots and leaves have become very popular among Nigerians male and female alike.


Table of competing beer brands Lagos


South West


South South


South East





  1.       Heineken 1.       Star 1.       Star


Most consumed Lager Brand 2.       Star

3.      Gulder

2.       ‘’33’’

3.      Gulder

2.       Gulder

3.      Harp/Trophy



3. Harp/ Star


2. Gulder



Most consumed Stout brand

1.Guinness Stout

2. Legend Stout

1.Guinness stout

2. Legend stout

1.Guinness Stout

2. Legend Stout


2. Legend Stout

1.Guinness Stout

2. Legend Stout

Most consumed Malt brand 1.Amstel Malta 1. Amstel Malta 1.Guinness Malta 1.Guinness Malta 1. Amstel Malta



  2.Guinness Malta 2. Origin 2, Amstel Malta 2. Origin 2.Guinness


Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Most Shared

Recent posts

  • Nigeria’s GDP rises 1.95%, non-oil sector accounts for 90.3%

    The oil sector’s contribution to Nigeria’s Gross Domestic Product, GDP remains below 10 per cent in Q1 figures of the nation’s GDP released by the National Bureau of Statistics in Abuja today. According to the NBS, the nation’s GDP grew by 1.95 per cent year-on-year- in real terms in the first quarter of 2018. Although […]

  • National healthcare delivery threatened as sector’s crises worsen

    . JOHESU strike is sheer blackmail – NMA  By BAYO OBAJEMU These are troubling times for the health sector beset by the panoply of problems, some of them of long-standing nature while others are offshoots of long years of neglect by the authorities. But the spectre of war drums that hovers over the sector now […]

  • Foreign CEOs take over Corporate Nigeria

    . They are trying to protect their interests – Experts  By AYOOLA OLAOLUWA Foreigners have taken over the management of most multinational companies in Nigeria, BusinessHallmark findings have revealed. A two-week survey conducted by BH in May 2018, which involved fifty top companies, show that twenty-eight of the companies are headed by expatriates, while only […]

  • UBA’s Uzoka steps out of the shadows

    By TESIM SHITTA-BEY United Bank for Africa (UBA) has had a chequered history of good times and bad times but with its blazing first quarter (Q1) 2018 results setting the tone for a new twist in the tale analysts have begun to take out calculators as they forecast the bank’s potential year-end earnings. With profit […]

  • Ikeja Hotels returns to Lagos bourse

    The Nigerian Stock Exchange (NSE) has given the management of Ikeja Hotels the approval to resume trading after reviewing the two-year suspension placed on the shares of the company on Nov. 10, 2016. According to a ‘facts behind the restructuring’ document released by Ms Tinuade Awe, NSE Executive Director Regulation, trading would commence on the […]

  • Pharmacist council begins recall of Codeine cough syrup

    The Pharmacists Council of Nigeria (PCN) says it has started recalling cough syrup containing Codeine from its stakeholders in compliance with Federal Government directive. The Registrar of PCN, Mr Elijah Mohammed, revealed this in an interview with the News Agency of Nigeria (NAN) on Saturday in Abuja. The Minister of Health, Prof. Isaac Adewole, had […]

  • N5bn fraud: Akingbola has case to answer – Supreme Court

    The Supreme Court on Friday ordered, Erastus Akingbola, to return to the Federal High Court, Lagos, to answer his alleged five billion Naira fraud charge. Akingbola is a former Managing Director of the defunct Intercontinental Bank Plc. Justice Tanko Muhammad, leading a five-man panel, affirmed the Feb. 20, 2015 judgment of the Court of Appeal […]

  • AMCON takes over Sen. Oduah’s assets

    The Asset Management Corporation of Nigeria (AMCON) has taken over Sea Petroleum Oil & Gas Ltd. and other assets belonging to Sen. Stella Oduah-Ogiemwonyi over an unpaid debt of about N20 billion. AMCON said the takeover followed an injunction granted by Justice M.S. Hassan of the Federal High Court, Lagos against Sea Petroleum Oil & […]

  • Not so sir, Army panel tells General TY Danjuma

    The Nigerian Army on Friday said allegations against it by retired Gen. T.Y Danjuma that it colluded with militia in Taraba and refused to protect the people were untrue. The Chief of Army Staff, Lt.-Gen. Tukur Buratai, made this known at a news conference in Abuja where he gave details of the findings of the […]

  • Total, Mobil oil top losers’ chart on NSE

    Total Nigeria Plc on Friday at the Nigerian Stock Exchange (NSE)  topped the losers’ chart, dropping by N9.80 to close at N212 per share, the News Agency of Nigeria (NAN)reports. Mobil Oil trailed with a loss of N7 to close at N181, while Dangote Cement was down by N3 to close at N245 per share. […]

  • Invest more in science education, academic tasks FG

    The Federal Government has been advised to increase its funding of the education sector if Nigeria is to become globally competitive. An academic at the Obafemi Awolowo University, Ile Ife in Osun State, Dr Babatunde Ogundare, gave the recommendation on Tuesday at the Faculty of Science Secondary Schools Quiz Competition held at the institution. Addressing […]

  • Timeline of Ebola virus since first known outbreak

    Following is a recap of past epidemics of Ebola as the Democratic Republic of Congo (DRC) battles a new outbreak of the deadly tropical disease: 1976: First known outbreak  Ebola was first identified in central Africa in 1976 and named after a river in northern Democratic Republic of Congo (DRC). It claimed 431 lives that […]

  • Crude prices hits above $80 since late 2014

    Benchmark oil contract Brent North Sea briefly surged above $80 a barrel Thursday, hitting its highest level since late 2014 and extending a recent run higher fuelled by tight supply concerns. European stock markets meanwhile rose as the euro weakened against the dollar, but Wall Street pulled back in early New York trading. Brent North […]

  • AfDB approves $100m to boost fertilizer production in Nigeria

    The African Development Bank (AfDB) says it has approved 100 million dollars senior loan to Nigerian firm, Indorama Eleme Fertilizer and Chemicals Limited, to support the production of Fertilizer in Nigeria. The Bank disclosed this in a statement, on Thursday adding that it would help the company’s plans to double its fertilizer production from 1.4 million […]

  • FG opens online portal for investors

    The Federal Government has launched an up-to-date online portal, `iGuide Nigeria’, containing necessary information and relevant data for willing investors. The Minister of Trade and Investment, Mr Okechukwu Enelamah, at the launch in Abuja on Thursday, said the portal would greatly improve the Ease of Doing Business in the country. The Permanent Secretary of the […]

  • Governors threaten NNPC over fuel subsidy

    National Economic Council (NEC), comprising the 36 State Governors in the country has threatened to take over the responsibility of subsidising petroleum products in their states based on consumption following the huge amount of money being spent by the NNPC as fuel subsidy payment annually. The Chairman of Governors’ Forum, Gov. Abdulazeez Yari of Zamfara […]