" /> Lager wars: Who wins? | Hallmarknews
Published On: Mon, Nov 13th, 2017

Lager wars: Who wins?


Nigeria has many lager beer producing companies, some have been in existence for over 50 years while others are quite new in existence in the country.

Some of these companies that have over the years churned out millions, if not billions of bottles of beer to Nigerian drinkers are: Nigeria Breweries Plc, Guinness Nigeria Plc, Consolidated Brewery, Bendel Breweries, Life Breweries, Golden Guinea Brewery, Umuahia, Abia State.

Others are Sona BreweryOtta, Kwara Brewery, Plateau Brewery, and some other breweriesoperating in the country.

Recent global report has it that Nigerians are some of the top drinkers of beer, next to the Germans who over the years have remained number one beer drinkers in the world.

Some of the popular local lager brands produced by the local companies are, Guinness stout, Legend stout,Heneiken, Harp larger, Star lager, 33 larger, Trophy lager, Life lager, Hero lager, and a host of other lager beer brands consumed by the old and young across the country.

The popularity of some of these brands have fetched their companies billions of naira on a yearly basis, as the quoted companies among them consistently post huge trading figures.

For many years, Nigerian Breweries Plc and Guinness Nigeria Plc were the most capitalized companies in Nigeria and post huge profits for their shareholders on a yearly basis.

Despite the fact that Nigeria has the lagest numbers of religious houses in the world, many of which abhor the drinking of lager beer, the figures posted by National Bureau of Statistics (NBS), showed that Nigerians consumed millions of bottles of lager beer on a daily basis, while night clubs, hotels, brothels, and hangout locations across the country daily play host to lager beer drinkers.

While the male folks are the major drinkers of the lager beer brands, a sizable number of women, especially the educated ones are not left out in cooling off with some bottles on a regular basis.

While some religion bodies preach against consuming lager beer because of its alcoholic contents, many of the faithful of these religious organizations still find way to consume these brands.

BusinessHallmark visited some highbrow hotels such as Sheraton Hotels and Towers, Protea hotel, Airport hotel, Jabital International hotel, Point One and other local hotels to determine the different beer brands on their bars.

Apart from the lager beers, the local breweries also have other popular brands, which fetch these companies’ revenues on a daily basis, Origi brand, Maltina brand, Maltex, Amstelmalta, Guiness Malta, and a host of other non alcoholic brands are very popular with women, youths, children and religious faithful who preach against consumption of lager beer.

A chat with a barman of a popular night club at Ikeja, Lagos showed that most of the local brands are consumed by different categories of Nigerians, depending on their social statue, which parts of the country they are from, their pockets and other considerations.

The barman Mr. Sam Preye disclosed that while some of the brands enjoy national patronage, some other brands were more consumed by the indigenes of the particular state or the region where the brands are manufacture.

“Nigerians love to drink beer, male and female. Some of these brands are consumed across the country while some of the brands are just consume by the indigenes of the state where the brands are manufacture and maybe the people of the neighbouring states, close to where the brands are made.

“Also, some of the local breweries produce only for their state and few neighbouringstates, they don’t take the pain to send their products to far places. They appear to be contended with the sales within their locality.”

He cited some of the local breweries which appear to produce for just their locality to include Consolidated Brewery, Sona Brewery, Bendel Brewery, Plateau Brewery, Golden Guinea Brewery, Umuahia, Life Brewery, Onitsha, Anambra State and other smaller breweries across the country.

However the likes of Nigerian Breweries Plc has huge plants in Lagos, Ibadan, Aba, Ama Plant, Enugu and in other locations to enable its popular brands to be visible all over the country.

Guinness Nigeria Plc with its head office in Oba Akran area of Ikeja, has huge plants at Ogba, Lagos, Benin City, Edo state and some other locations to enable its brands easily get to Nigerians who like them.

BusinessHallmark findings showed that while the “Big boys” prefer Heneiken lager beer, the likes of Star lager, Gulder, Harp, 33, Trophy, Hero, and other brands have their consumers too.

Our findings showed that in South West geopolitical region, Star appears to be the most consumed, follow by Gulder, Harp, 33, and other brands.

In Lagos, the big boys go for the Heneiken brand,followed by Star, Gulder, Harp, 33 and the other local brands available.

In South South, our findings showed that Star,Gulder, Harp and other brands were the brands the people in that part of the country consume.

In the South East area, Hero appears to be the most popular brand, followed by the Star,Gulder, Harp and the other local brands in the geopolitical region.

In the North Central Star, Gulder, Harp, Legend and other local brands manufacture in Plateau state and other parts of the north are widely consume by the people in that parts of the country.

However, in the Stout brand category, Guinness Stout brand is the most consumed stout across the country based on our findings.

While the Guinness Nigeria Plc’sOrijinbrand produce out of the roots and leaves have become very popular among Nigerians male and female alike.


Table of competing beer brands Lagos


South West


South South


South East





  1.       Heineken 1.       Star 1.       Star


Most consumed Lager Brand 2.       Star

3.      Gulder

2.       ‘’33’’

3.      Gulder

2.       Gulder

3.      Harp/Trophy



3. Harp/ Star


2. Gulder



Most consumed Stout brand

1.Guinness Stout

2. Legend Stout

1.Guinness stout

2. Legend stout

1.Guinness Stout

2. Legend Stout


2. Legend Stout

1.Guinness Stout

2. Legend Stout

Most consumed Malt brand 1.Amstel Malta 1. Amstel Malta 1.Guinness Malta 1.Guinness Malta 1. Amstel Malta



  2.Guinness Malta 2. Origin 2, Amstel Malta 2. Origin 2.Guinness


Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Recent posts

  • PDP in fresh crisis over chairmanship zoning, threatens 2019

    By Obinna Ezugwu The December 9 Convention of the People’s Democratic Party (PDP) will be the most critical in its history; it is a convention that would, to a large extent, determine its fate and course for action ahead of the much awaited February 2019 general election and may also determine its chances of returning […]

  • Why South East should ignore President Buhari

    By UCHE CHRIS   President Buhari’s last week visit to the south east on APC campaign for Anambra governorship poll and his promise to give more appointments to the region is a clear and abundant proof that he is either a bad politician or he takes the Igbo for a fool. It is sad and […]

  • GTBank doubles stock value as investors go bullish

    By OKEY ONYENWEAKU GT Bank’s share price has doubled in the last one year, leading investors to grin satisfactorily as there gambit on the stock seems to have panned out. The stock’s price has risen from N24.00 in January 2017 to N43.00 as at November 17, 2017, creating a capital gains opportunity of 79.2 per […]

  • Moody’s rating exposes poor state of banks

      .           Experts predict more recapitalization next year FELIX OLOYEDE Deposit Money Banks (DMBs) in the country have been caught in the web of liquidity squeeze, capital adequacy challenge and the encumbrance of raising fresh funds  as Moody’s Investors Service (Moody’s) downgraded their long-term local currency deposit and issuer ratings. The credit rating agency lowered […]

  • Brain drain: Doctors, nurses’ exodus cripples Nigeria’s health sector

    By AYOOLA OLAOLUWA The mass emigration of health care professionals, especially doctors, pharmacists and nurses, is on the verge of crippling the nation’s health sector, Business Hallmark findings have revealed. Though, the mass exodus of these skilled health workers abroad for greener pasture has been on unabated over the years, it has now reached an […]

  • S&P rates UBA highly, affirms ‘B/B’ credit ratings

    FELIX OLOYEDE S&P Global Ratings has given United Bank for Africa (UBA) a B/B rating based on the rating agency’s interpretation of UBA’s competitive strength in the Nigerian banking market. The agency’s latest report released on Friday showed that the bank has benefited from a strong brand franchise in the corporate and retail segments of […]

  •  Nigeria: The disquieting nuisance of elitism

    By TESLIM SHITA-BEY   At the heart of Nigeria’s social and economic dysfunction is not just the usual suspects of tribe and religion but also, and quite disturbingly, the self-preening and self-adulation of Nigeria’s elite. The failure of the educated leaders of the country to bring about a collective sense of nationhood and build a […]

  • (Across the counter) University of Ibadan banking services waiting for relief

    Banks within university environment usually have a large turnout of customers. It wasn’t any different when our across the counter team visited some banks within the University of Ibadan environment to review the quality of service being rendered. Our criteria included bank professionalism, customer care efficiency, security consciousness, corporate environment and ATM efficiency. Here is […]

  • Time is ripe for rates cut, says Rewane as inflation slows further in Oct.

    FELIX OLOYEDE This is the appropriate time for the Monetary Policy Committee (MPC) of the Central Bank of Nigeria (CBN) to cut benchmark monetary rates after inflation rate slows down for the ninth consecutive time in October, said Mr Bismarck Rewane, Managing Director, Financial Derivatives. The National Bureau of Statistics on Tuesday released Consumer Price […]

  • ELAN National Lease Conference Focuses on Revamping Nigerian Economy

    FELIX OLOYEDE In furtherance of its objective of promoting the business of leasing in Nigeria, Equipment Leasing Association of Nigeria (ELAN) has concluded plans to organise the 15th Annual National Lease Conference with focus on revamping the Nigerian economy. The conference which is the biggest gathering of stakeholders in the leasing industry is expected to […]

  • Nigeria-centric restaurant, Labule, opens new outlet in Lagos

    Labule, Nigeria-centric restaurant, operated by an indigenous company, Roots Foods Limited, offering real Nigerian local delicacies in a unique environment that combines the setting of a modern quick service restaurant with that of an African setting of a local ‘buka’, has opened a new outlet on Admiralty Road in Lekki Phase 1, Lagos. The brand […]

  • Nigerian banks shine in Ghana

    By JOHNMARK UKOKO Nigerian banks have been credited with “revolutionizing “the banking sector in Ghana, due to the many innovations they brought to Ghana’s banking sector. The Ghana Deputy Minister of Trade and Investment Hon. Carlos Kingsley Ahenkorah said in Lagos that the innovation and transformation of the Ghana’s banking sector is credited to the […]

  • Ajimobi moves to save Oyo APC from disintegration

    By OLUSESAN LAOYE The seeming crisis in Oyo APC has now forced the Governor of the state, Abiola Ajimobi, to begin consultations with stakeholders to convinced members on why they must come together as a body to face the 2019 general elections, Although the internal crisis is yet to break open as the aggrieved party […]

  • YolaDisCo sale stalled as no potential buyers emerge

    By ADEBAYO OBAJEMU Two years after the core investors of the Yola Electricity Distribution Company, YolaDisCo, declared a force majeure owing to their inability to operate under the reign of terror unleased by Boko Haram, the Federal Government is yet to find any investor interested in operating the utility company, it has been learnt. In […]

  • Company Analysis: Much Ado about Seplat

      By TESLIM SHITA-BEY The oil and gas sector has had a bumpy since the beginning of 2017 with local oil major, Seplat, seeing its financials whipped raw by prior year liabilities despite rising revenues over the nine months (9M). The company in the last two years has moved from being distinctively bad to singularly […]

  • How to start a photography business

    By ZUBAIR DANIE While photography could be accounted for as a full blown course in any offering institution of learning for professionalism, the field equally provides a platform for individuals whose passion it is to project images as a form of livelihood. The socio-cultural aspect of Nigerians that play host of events like: wedding, naming, […]

Visit us on Google+