" /> //pagead2.googlesyndication.com/pagead/js/adsbygoogle.js
Published On: Mon, Nov 13th, 2017

Lager wars: Who wins?


Nigeria has many lager beer producing companies, some have been in existence for over 50 years while others are quite new in existence in the country.

Some of these companies that have over the years churned out millions, if not billions of bottles of beer to Nigerian drinkers are: Nigeria Breweries Plc, Guinness Nigeria Plc, Consolidated Brewery, Bendel Breweries, Life Breweries, Golden Guinea Brewery, Umuahia, Abia State.

Others are Sona BreweryOtta, Kwara Brewery, Plateau Brewery, and some other breweriesoperating in the country.

Recent global report has it that Nigerians are some of the top drinkers of beer, next to the Germans who over the years have remained number one beer drinkers in the world.

Some of the popular local lager brands produced by the local companies are, Guinness stout, Legend stout,Heneiken, Harp larger, Star lager, 33 larger, Trophy lager, Life lager, Hero lager, and a host of other lager beer brands consumed by the old and young across the country.

The popularity of some of these brands have fetched their companies billions of naira on a yearly basis, as the quoted companies among them consistently post huge trading figures.

For many years, Nigerian Breweries Plc and Guinness Nigeria Plc were the most capitalized companies in Nigeria and post huge profits for their shareholders on a yearly basis.

Despite the fact that Nigeria has the lagest numbers of religious houses in the world, many of which abhor the drinking of lager beer, the figures posted by National Bureau of Statistics (NBS), showed that Nigerians consumed millions of bottles of lager beer on a daily basis, while night clubs, hotels, brothels, and hangout locations across the country daily play host to lager beer drinkers.

While the male folks are the major drinkers of the lager beer brands, a sizable number of women, especially the educated ones are not left out in cooling off with some bottles on a regular basis.

While some religion bodies preach against consuming lager beer because of its alcoholic contents, many of the faithful of these religious organizations still find way to consume these brands.

BusinessHallmark visited some highbrow hotels such as Sheraton Hotels and Towers, Protea hotel, Airport hotel, Jabital International hotel, Point One and other local hotels to determine the different beer brands on their bars.

READ  Profitability: GTB, Zenith raise the bar as bumper returns set new industry pace

Apart from the lager beers, the local breweries also have other popular brands, which fetch these companies’ revenues on a daily basis, Origi brand, Maltina brand, Maltex, Amstelmalta, Guiness Malta, and a host of other non alcoholic brands are very popular with women, youths, children and religious faithful who preach against consumption of lager beer.

A chat with a barman of a popular night club at Ikeja, Lagos showed that most of the local brands are consumed by different categories of Nigerians, depending on their social statue, which parts of the country they are from, their pockets and other considerations.

The barman Mr. Sam Preye disclosed that while some of the brands enjoy national patronage, some other brands were more consumed by the indigenes of the particular state or the region where the brands are manufacture.

“Nigerians love to drink beer, male and female. Some of these brands are consumed across the country while some of the brands are just consume by the indigenes of the state where the brands are manufacture and maybe the people of the neighbouring states, close to where the brands are made.

“Also, some of the local breweries produce only for their state and few neighbouringstates, they don’t take the pain to send their products to far places. They appear to be contended with the sales within their locality.”

He cited some of the local breweries which appear to produce for just their locality to include Consolidated Brewery, Sona Brewery, Bendel Brewery, Plateau Brewery, Golden Guinea Brewery, Umuahia, Life Brewery, Onitsha, Anambra State and other smaller breweries across the country.

However the likes of Nigerian Breweries Plc has huge plants in Lagos, Ibadan, Aba, Ama Plant, Enugu and in other locations to enable its popular brands to be visible all over the country.

Guinness Nigeria Plc with its head office in Oba Akran area of Ikeja, has huge plants at Ogba, Lagos, Benin City, Edo state and some other locations to enable its brands easily get to Nigerians who like them.

READ  Falana slams NNPC for failing to reveal financial information

BusinessHallmark findings showed that while the “Big boys” prefer Heneiken lager beer, the likes of Star lager, Gulder, Harp, 33, Trophy, Hero, and other brands have their consumers too.

Our findings showed that in South West geopolitical region, Star appears to be the most consumed, follow by Gulder, Harp, 33, and other brands.

In Lagos, the big boys go for the Heneiken brand,followed by Star, Gulder, Harp, 33 and the other local brands available.

In South South, our findings showed that Star,Gulder, Harp and other brands were the brands the people in that part of the country consume.

In the South East area, Hero appears to be the most popular brand, followed by the Star,Gulder, Harp and the other local brands in the geopolitical region.

In the North Central Star, Gulder, Harp, Legend and other local brands manufacture in Plateau state and other parts of the north are widely consume by the people in that parts of the country.

However, in the Stout brand category, Guinness Stout brand is the most consumed stout across the country based on our findings.

While the Guinness Nigeria Plc’sOrijinbrand produce out of the roots and leaves have become very popular among Nigerians male and female alike.


Table of competing beer brands Lagos


South West


South South


South East





  1.       Heineken 1.       Star 1.       Star


Most consumed Lager Brand 2.       Star

3.      Gulder

2.       ‘’33’’

3.      Gulder

2.       Gulder

3.      Harp/Trophy



3. Harp/ Star


2. Gulder



Most consumed Stout brand

1.Guinness Stout

2. Legend Stout

1.Guinness stout

2. Legend stout

1.Guinness Stout

2. Legend Stout


2. Legend Stout

1.Guinness Stout

2. Legend Stout

Most consumed Malt brand 1.Amstel Malta 1. Amstel Malta 1.Guinness Malta 1.Guinness Malta 1. Amstel Malta



  2.Guinness Malta 2. Origin 2, Amstel Malta 2. Origin 2.Guinness


Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Most Shared

Recent posts

  • Banks search for lending opportunities

    …explore FOREX, trade finance and other businesses By FELIX OLOYEDE The thinning out of yields in Nigeria’s fixed income market has spurred banks to look for new sources of revenue in 2018. A large number of banks in 2017 took advantage of the federal government’s aggressive borrowing by way of domestic bonds to earn risk […]

  • Profitability: GTB, Zenith raise the bar as bumper returns set new industry pace

    By FELIX OLOYEDE As the results of firms in different sectors of the economy tumble on to the floor of the Nigerian Stock Exchange (NSE), GT and Zenith bank are setting the pace in the financial services sector as their gross revenues and post-tax profits for 2017 pierce new heights.  Both banks that rank as […]

  • Analysts caution over MTN’s bumper offering

    By TESLIM SHITTA-BEY Telecoms giant MTN, Africa’s largest telecommunications group, may be facing one off its tough times yet in recent years as it prepares to declare a full year 2017 headline earnings per share (EPS) of between R1.70 and R1.90 and a basic EPS of between R2.35 and R2.55. The weakening performance of the […]

  • Nestle Nigeria excites investors with high investment yield

    …but traders complain of market illiquidity By OKEY ONYENWEAKU With a dividend payout of N42.50 per share for the year ended 2017, shareholders would ordinarily have had broad smiles plastered on their faces as they pick up their dividend slips (or more recently received credit notices on their phones). The payment of N42.00 as dividend […]

  • Economy: CBN policies will double growth in 2018 –Dr Boniface Chizea

    With the Nigerian economy beating analysts’ 2017 projections for growth by about 20 basis points or 2% over the 1.7 % consensus forecast earlier in the year, private sector economists are growing in confidence that the 2018 growth rate would settle somewhere between 2.6 and 2.9 %.  This would mean that gross domestic product (GDP) […]

  • Food Security: Sustainable cassava seed systems critical – IITA

    Scientists and experts in agriculture have converged on the International Institute of Tropical Agriculture (IITA), Ibadan to concretize efforts on ways to develop sustainable cassava seed systems in Nigeria. This according to them, would enable them to solve problems of low productivity and improve the livelihood of farmers while ensuring food security. Coordinator, Dr Hemant […]

  • Measles campaign in Oyo: Govt deploys over 8,000 officials

    The Oyo State Government has deployed over 8,000 officials for the 2018 Measles Immunisation across the state. The officials, numbering 8,351, will serve as House to House mobilisers, facilitators and town announcers. They will carry out the campaign from March 15 to March 27. The Commissioner for Health in the state, Azeez Adeduntan, while monitoring […]

  • Falana slams NNPC for failing to reveal financial information

    Human rights lawyer, Femi Falana, has criticised the Nigerian National Petroleum Corporation (NNPC) for rejecting a Freedom of Information request he made concerning the operations and finances of the corporation. Falana said the submission that the NNPC is not a public institution is embarrassing in that NNPC’s Counsel did not advert her mind to section […]

  • Exercise Cat Race: Troops nab 12 herdsmen in Benue

    The Nigerian Army on Sunday said 12 herdsmen have been arrested in Benue State. Channels TV reports that the suspects were arrested by troops of 707 Special Forces Brigade presently taking part in the Exercise Cat Race called Ayem Akpatuma in the state. They were arrested for alleged involvement in the destruction of farmlands in […]

  • Veto of Electoral Act: Saraki, Dogara vow appropriate response to Buhari’s amendment

    The Senate President, Dr Bukola Saraki, and Speaker of the House of Representative, Yakubu Dogara, have vowed to jointly give an appropriate response after President Muhammadu Buhari withheld his assent to the Electoral Act Amendment Bill. Spokespersons for the Senate President and Speaker, Yusuph Olaniyonu and Turaki Hassan, revealed this in a statement on Saturday. […]

  • North East: 3.8m benefit from WHO free healthcare

    The World Health Organisation (WHO) says it provided health interventions to 3.8 million people affected by the Boko Haram insurgency in northeast in the past one year. WHO said in its 2017 annual report that it coordinated health sector partners and reached 3.8 million people with health services. The agency said that it worked closely […]

  • Saraki mourns as Sen. Ali Wakili dies at 58

    The President of the Senate Dr. Bukola Saraki has expressed sadness over the death of Sen. Ali Wakili who was the chairman of the Senate committee on Poverty Alleviation. Wakili died at the age of 58 and his death has been confirmed by Saraki in a series of tweets to mourn his deceased colleague. Our […]

  • Pound recovers as World supports Britain in spy case

    The British pound recovered Friday from weakness prompted by a Russian decision to expel British diplomats, as the world rallied in support for London in a crisis sparked by the poisoning of a double agent, analysts said. World stocks, meanwhile, rose slightly at the end of a volatile week as fears lingered of a global […]

  • Akintoye: Killer herdsmen more dangerous than Boko Haram

    Historian, Professor Banji Akintoye, has supported the proposition that the Federal Government should declare killer herdsmen across the country as terrorists. According to him, they appear to be more dangerous than Boko Haram terrorists and therefore, must be stopped before their activities get out of hand. He addressed the issue when he appeared as a […]

  • Delta community lament poor health care system

    Residents of Bomadi and Ughelli North Local Government Areas of Delta state have raised serious concerns over what they’ve described as poor healthcare systems in their community. According to them, the Bomadi General Hospital is the only hospital that serves communities in the entire local government and its environs and for many months now, the […]

  • Niger Delta oil spills: Amnesty Int’l accuses Shell, Eni of negligence

    Rights group, Amnesty International, has faulted reports of oil spills in the Niger Delta by Shell and Eni, and is asking the Federal Government re-open investigations into 89 oil spills in the region. According to the group, the oil giants under-reported the number of spills in the last seven years and also attributed the causes […]