" />
Published On: Tue, Apr 24th, 2018

Keystone Bank partners CeLD, launches ‘CashToken’ customers

By OKEY ONYEMWEAKU 

Fastest growing financial institution in Nigeria, Keystone Bank Limited, has partnered with a ‘Cash Reward as-a-Service Company’, CeLD Innovations Limited, to launch a ground-breaking product, ‘CashToken’, a new age of hyper consumer centricity in Nigeria.

The new innovative product, CashToken, which was formally launched in Lagos on Thursday April 19, 2018 at a conference tagged “500 Top CEOs Conference – Unleashing The Age of Hyper Consumer Centricity, is an electronic reward and celebratory gift commodity which costs only N30 (Thirty Naira).

The initiative according to CeLD creates an avenue for every customer in Nigeria to have an opportunity for life-changing cash rewards every Friday night at the National CashToken draws, to be monitored by Alexander Forbes and audited by Deloitte. The product is designed to optimize customer loyalty investment for business, celebratory gift value optimization and public emotional equity for government.

According to the Group Managing Director/ Chief Executive Officer of Keystone Bank Limited, Mr. Obeahon Ohiwerei, “At Keystone Bank, our vision as we begin our trajectory towards industry leadership is the enablement of new possibilities tied to our customer’s innermost desires as we connect our customers to a new era of Hyper Consumer Centricity; where every patronage of our bank is a life changing opportunity.”

“And so, the establishment of the World’s First Cash Reward as-a-Service Platform by CeLD is indeed not only most commendable but worthy of strategic support of forward looking businesses; hence the support of the Board of Directors and management of Keystone Bank Limited.”

“We have also taken a decision to partner with CeLD to adopt this ground-breaking product, ‘The CashToken’ as a Keystone Bank Customer Loyalty Reward Commodity. We believe every patronage of the bank should be a true life changing-opportunity with guaranteed cash for insurance, pension or savings.”

“We therefore call on all industry leaders, business owners, governments and the celebratory gift industry to join us as we project this great African Innovation to the world stage. We believe that One (1) to Three (3) Billion people will receive CashTokens in five years across the world.’’ Ohiwerei concluded.

Also speaking at the launch, Mr. Leo Stan Ekeh, Chairman of Zinox Technologies Limited said that products like CeLD are the kind of empowerment that today’s startups earnestly require.

“CashToken is the miracle of the 21st Century, and it’s an innovation that makes business faster, and is transparent. It is an innovation that will bring growth to the economy of the country.” Ekeh added.

Other speakers and guests at the launch include: Tunde Irukera (Director General Consumer Protection Council), Lanre Gbajabiamila (DG, National Lottery Regulation Commission), Mitchel Elegbe (GMD, Interswitch Group), Hon. Fuad Atanda-Lawal (Chairman Obalende/Ikoyi LCDA), Wale Olokodana (Enterprise Commercial Lead, Microsoft Nigeria), Bello Maigari (Executive Secretary, National Lottery Trust Fund), Alex Okoh (DG, Bureau of Public Enterprise,) and many more.

Summarizing the essence of the epoch-making event, through a concise letter to the CEOs, Mr. Lai Labode, Founder and CEO of CeLD Innovations said: “the CashToken idea inspires a new age of HYPER Consumer Centricity, where the reward on every patronage is an incontrovertible life-changing opportunity and development of consumer emotional equity that will ultimately attempt to shape the several and individual preferences of the average consumer in the ever-competitive and volatile business world.”

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Most Shared

Recent posts

  • Ikeja Hotels returns to Lagos bourse

    The Nigerian Stock Exchange (NSE) has given the management of Ikeja Hotels the approval to resume trading after reviewing the two-year suspension placed on the shares of the company on Nov. 10, 2016. According to a ‘facts behind the restructuring’ document released by Ms Tinuade Awe, NSE Executive Director Regulation, trading would commence on the […]

  • Pharmacist council begins recall of Codeine cough syrup

    The Pharmacists Council of Nigeria (PCN) says it has started recalling cough syrup containing Codeine from its stakeholders in compliance with Federal Government directive. The Registrar of PCN, Mr Elijah Mohammed, revealed this in an interview with the News Agency of Nigeria (NAN) on Saturday in Abuja. The Minister of Health, Prof. Isaac Adewole, had […]

  • N5bn fraud: Akingbola has case to answer – Supreme Court

    The Supreme Court on Friday ordered, Erastus Akingbola, to return to the Federal High Court, Lagos, to answer his alleged five billion Naira fraud charge. Akingbola is a former Managing Director of the defunct Intercontinental Bank Plc. Justice Tanko Muhammad, leading a five-man panel, affirmed the Feb. 20, 2015 judgment of the Court of Appeal […]

  • AMCON takes over Sen. Oduah’s assets

    The Asset Management Corporation of Nigeria (AMCON) has taken over Sea Petroleum Oil & Gas Ltd. and other assets belonging to Sen. Stella Oduah-Ogiemwonyi over an unpaid debt of about N20 billion. AMCON said the takeover followed an injunction granted by Justice M.S. Hassan of the Federal High Court, Lagos against Sea Petroleum Oil & […]

  • Not so sir, Army panel tells General TY Danjuma

    The Nigerian Army on Friday said allegations against it by retired Gen. T.Y Danjuma that it colluded with militia in Taraba and refused to protect the people were untrue. The Chief of Army Staff, Lt.-Gen. Tukur Buratai, made this known at a news conference in Abuja where he gave details of the findings of the […]

  • Total, Mobil oil top losers’ chart on NSE

    Total Nigeria Plc on Friday at the Nigerian Stock Exchange (NSE)  topped the losers’ chart, dropping by N9.80 to close at N212 per share, the News Agency of Nigeria (NAN)reports. Mobil Oil trailed with a loss of N7 to close at N181, while Dangote Cement was down by N3 to close at N245 per share. […]

  • Invest more in science education, academic tasks FG

    The Federal Government has been advised to increase its funding of the education sector if Nigeria is to become globally competitive. An academic at the Obafemi Awolowo University, Ile Ife in Osun State, Dr Babatunde Ogundare, gave the recommendation on Tuesday at the Faculty of Science Secondary Schools Quiz Competition held at the institution. Addressing […]

  • Timeline of Ebola virus since first known outbreak

    Following is a recap of past epidemics of Ebola as the Democratic Republic of Congo (DRC) battles a new outbreak of the deadly tropical disease: 1976: First known outbreak  Ebola was first identified in central Africa in 1976 and named after a river in northern Democratic Republic of Congo (DRC). It claimed 431 lives that […]

  • Crude prices hits above $80 since late 2014

    Benchmark oil contract Brent North Sea briefly surged above $80 a barrel Thursday, hitting its highest level since late 2014 and extending a recent run higher fuelled by tight supply concerns. European stock markets meanwhile rose as the euro weakened against the dollar, but Wall Street pulled back in early New York trading. Brent North […]

  • AfDB approves $100m to boost fertilizer production in Nigeria

    The African Development Bank (AfDB) says it has approved 100 million dollars senior loan to Nigerian firm, Indorama Eleme Fertilizer and Chemicals Limited, to support the production of Fertilizer in Nigeria. The Bank disclosed this in a statement, on Thursday adding that it would help the company’s plans to double its fertilizer production from 1.4 million […]

  • FG opens online portal for investors

    The Federal Government has launched an up-to-date online portal, `iGuide Nigeria’, containing necessary information and relevant data for willing investors. The Minister of Trade and Investment, Mr Okechukwu Enelamah, at the launch in Abuja on Thursday, said the portal would greatly improve the Ease of Doing Business in the country. The Permanent Secretary of the […]

  • Governors threaten NNPC over fuel subsidy

    National Economic Council (NEC), comprising the 36 State Governors in the country has threatened to take over the responsibility of subsidising petroleum products in their states based on consumption following the huge amount of money being spent by the NNPC as fuel subsidy payment annually. The Chairman of Governors’ Forum, Gov. Abdulazeez Yari of Zamfara […]

  • Kamra Indian manager of Dangote Cement killed in Ethiopia

    Deep Kamra, the Indian manager of the cement plant owned by Nigeria’s Dangote Industries Limited in Ethiopia was killed on Wednesday after he was attacked in the restive Oromiya region while returning to Addis Ababa from the factory. Both the secretary and driver of Kamra, who is the Dangote Cement country manager, were also shot […]

  • Don’t reject gunshot victims, Police warn doctors

    The Lagos State Police Command has warned hospitals and doctors to henceforth desist from rejecting gunshot victims, saying such act constitutes a flagrant violation of an existing law. In a statement on Wednesday by the Command’s Public Relations Officer, Chike Oti, they said doctors who do so are criminally liable on account of the provision […]

  • Shareholders caution Oando against Ansbury reconciliation

    Some shareholders of Oando Plc on Wednesday cautioned its management against moves to reconcile with Ansbury Investments Incorporated, owned by Mr Gabriele Volpi. The shareholders: Pacesetters Shareholders Association, Distinct Shareholders Association and Sage Shareholders, said their objection to the reconciliatory moves was based on an ongoing investigation of Volpi for alleged money laundering by Italian […]

  • Senate passes 2018 Budget of N9.12 trillion

    The Senate has passed the 2018 Budget of N9.12 Trillion following the consideration and adoption of the Budget report laid on the floor of the upper legislative chamber on Tuesday. This is coming 6 months after the budget document was presented to a joint session of the National Assembly in November. The Budget document passed […]