" />
Published On: Mon, Aug 15th, 2016

Dstv, others struggle in the face of economic challenges

As the stinging economic state of the country continues, the usual  high financial flow previously enjoyed by premium pay television  providers over the years is now in decline.

The service providers- StarTimes, Consat, Dstv and GOtv operating  under MultiChoice among others are gradually grappling with the  falling subscription numbers due to weakening purchasing power of

African majority.

Various methods are now being explored by the customers to ensure they  still enjoy pay television services. While some have migrated from  premium bouquets to low-rate bouquets, others have out rightly stopped  to recharge their subscription.

Most free-to-air services being enjoyed by some subscribers are now  inactive. The development has not changed the minds of many people who  have resorted to watching local stations which are naturally free  instead of paying subscription fees.

In a bid to forestall customers attempts to dump their respective  services, the pay tv operators are now offering one promo or the  other.

One of the strategies StarTimes is employing to attract new customers  and sustain existing one is the showing of International Champions Cup  which started on the 22nd of July 2016 and expected to end August 13th  2016. StarTimes will be showing all the matches.

The monthly  subscription fee for the bouquet is N1200  Also StarTimes has an ongoing promo in which a customer pays N3,999

for 4 month subscription for NOVA bouquet. Attached to this is a free high definition decoder.

When BH contacted the Public Relations Manager of StarTimes, Mr. Israel Bolaji on phone, there was no response. There was also no reply to the text message sent to his phone as at press time.

Perhaps, in admission of the economic realities, GOtv last month also unveil a free subscription offer.

The service provider’s subscribers who connected from July 2016 till September 30 will enjoy one month free subscription in October.

The special promo titled GOtv Plus and GOtv Value is being offered customers who renew their subscription between June 18 and July 18, this year, and are connected from July 1 till September 30.

As the stinging economic state of the country continues, the usual  high financial flow previously enjoyed by premium pay television  providers over the years is now in decline.

The service providers- StarTimes, Consat, Dstv and GOtv operating  under MultiChoice among others are gradually grappling with the  falling subscription numbers due to weakening purchasing power of

African majority.

Various methods are now being explored by the customers to ensure they  still enjoy pay television services. While some have migrated from  premium bouquets to low-rate bouquets, others have out rightly stopped  to recharge their subscription.

Most free-to-air services being enjoyed by some subscribers are now  inactive. The development has not changed the minds of many people who  have resorted to watching local stations which are naturally free  instead of paying subscription fees.

In a bid to forestall customers attempts to dump their respective  services, the pay tv operators are now offering one promo or the  other.

One of the strategies StarTimes is employing to attract new customers  and sustain existing one is the showing of International Champions Cup  which started on the 22nd of July 2016 and expected to end August 13th  2016. StarTimes will be showing all the matches.

The monthly  subscription fee for the bouquet is N1200  Also StarTimes has an ongoing promo in which a customer pays N3,999

for 4 month subscription for NOVA bouquet. Attached to this is a free high definition decoder.

When BH contacted the Public Relations Manager of StarTimes, Mr. Israel Bolaji on phone, there was no response. There was also no reply to the text message sent to his phone as at press time.

Perhaps, in admission of the economic realities, GOtv last month also unveil a free subscription offer.

The service provider’s subscribers who connected from July 2016 till September 30 will enjoy one month free subscription in October.

The special promo titled GOtv Plus and GOtv Value is being offered customers who renew their subscription between June 18 and July 18, this year, and are connected from July 1 till September 30.

In her response when contacted on phone about the level of customers’  subscription to the pay tv, Public Relations Manager of GOtv at MultiChoice Nigeria, Efe Obiomah, declined to to comment.

“I cannot comment on this,” she quipped.

According to some patrons of the services, the deactivation cannot force them into subscribing on the pay television because of the cost.

Speaking with BH, a Lagos-based Pastor who preferred anonymity said he has stepped down from the premium bouquet of Dstv to the lowest one.

“We have to face the reality of the times. I used to subscribe to the  preium bouquet. Since late last year, I have to adjust to what I can  afford. Whenever my wife or children complain these days that they can  view certain programmes, I simply tell them to enjoy the ones  available,” he said.

For Patrick Ameh, a StarTimes subscriber in Ilupeju area of Lagos  State, said the financial situation of the country has denied him of  some programmes he used to watch.

In his words: “The economy is not good at all. What is more important  to me now is food, shelter and transport fare to my office. The last  time I renewed my subscription was October last year. I don’t think

about any renewal for some time to come. Everybody is thinking of  survival now.”  In June this year, DSTV lost a massive 288,000 subscribers in sub-Saharan Africa.  According to the report, the pay tv service provider which usually  spends half a billion dollars a year on acquisitions, is “on the lookout” for more deals.

Besides the harsh economic situation limiting the subscription power  of pay tv customers, the epileptic power situation and cost of fuel  for generators have been cited as factors discouraging the customers

from renewing their service subscriptions.

The pay tv service monopoly held by Dstv over the years was broken by  DaarSat and Hitv. Other which now also competing in the market include  StarTimes, MyTv, Joy Tv, Consat and many more. However, the financial  capacity and programme choice of customers determine which provider  they would subscribe to.

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Most Shared

Recent posts

  • Breaking: Oshiomhole is new APC National Chairman

      Former Edo State governor, Comrade Adams Oshiomhole is new Chairman of the All Progressives Congress (APC). Oshiomhole was affirmed after he emerged as the sole candidate for the position at the National Convention of the party on Saturday. The former Edo Governor was one of about 14 candidates affirmed unopposed by delegates at the […]

  • PDP expresses concern over Senator Abaribe’s Safety …demands his release by DSS

      By OBINNA EZUGWU The Peoples Democratic Party (PDP) has expressed worry over the safety of Senator Enyinnaya Abaribe, (PDP Abia South), who was arrested by the Directorate of Security Services (DSS) on Friday. The party in a statement by its National Publicity Secretary, Kola Ologbondiyan lamented that the Gestapo-style arrest of Abaribe had further […]

  • Ohanaeze demands Abaribe’s release, say army should produce Kanu

      By OBINNA EZUGWU Apex Igbo socio-cultural group, Ohanaeze Ndigbo has demanded an unconditional release of Senator Enyinnaya Harcourt Abaribe, insisting that the onus lies on the country’s security forces who invaded the Umuahia home of the leader of the Indigenous Peoples of Biafra (IPOB), Nnamdi Kanu to produce him. This was contained in a […]

  • Breaking: DSS arrests Senator Abaribe

    The Department of State Security (DSS) has arrested Senator Enyinnaya Harcourt Abaribe representing Abia  South on the platform of the opposition People’s Democratic Party (PDP) Abaribe who is Chairman of the South East Senate Caucus, has been a vocal critic of the Muhammadu Buhari administration. He was picked up on Friday and no reason has […]

  • Saraki assures Russian investors of conducive business environment

    The President of the Senate, Dr. Abubakar Bukola Saraki, has assured the Russian Government that Nigeria is conducive for investors especially in the oil, gas, agriculture, mining and power sectors of the economy. Saraki stated this during a meeting with the leadership of the Upper Chamber of the Russian Parliament – Federation Council of the […]

  • Seplat Petroleum succumbs to profit taking

    Seplat Petroleum, for the second day running topped the losers’ table on the Nigerian Stock Exchange (NSE), dropping by N32.20 to close at N685 per share, amid profit taking. Mr Ambrose Omordion, the Chief Operating Officer, InvestData Ltd, attributed the development to profit taking. Omordion said that the stock was undervalued considering its fundamentals and […]

  • Buhari: How National Assembly mutilated budget

    President Muhammadu Buhari told a shocked nation on Wednesday how the National Assembly mutilated and rewrote the budget proposals for 2018 as presented by the Executive last November. In a brazen usurpation of executive powers, the National Assembly slashed 347 billion Naira in the allocations to 4,700 projects submitted to it  for consideration and introduced 6,403 projects […]

  • Kachikwu: Nigeria opposes boost in crude oil supply

    Minister of state for Petroleum Resources, Dr. Emmanuel Ibe Kachikwu, said Nigeria would advise against additional oil supply to the global market by OPEC and non-OPEC members. Kachikwu made the country’s position known in an interview with journalists on Thursday ahead of the 174th Meetings of the OPEC Conference and the OPEC and non-OPEC Ministerial meeting […]

  • Coronation Merchant Bank CRO emerges RIMAN President

    The Chief Risk Officer of Coronation Merchant Bank; Mr. Magnus Nnoka has been elected as the president of the Risk Management Association of Nigeria (RIMAN). His election  took place  at the 18th Annual International Conference and Annual General meeting of the Association which took place recently at the Eko Hotels and Suites. Now in its […]

  • Wema Bank Introduces Agent Banking in Kano, Targets Retail Sector in North-West

    Wema Bank Plc has introduced agent banking in Kano as it seeks to deepen its retail footprint across informal economic sectors of the North-Western states and to drive financial inclusion within the entire northern region of the country. Agent Bank is a cost-effective medium employed by Banks to provide financial access to unbanked, underbanked, and […]

  • Airtel Restores Hope for Family of Five in 2nd Episode of ATL 4

    The second episode of Airtel Touching Lives (ATL) Season 4, which aired last Sunday, June 17, documented how Airtel literally touched the lives of the Olanrewaju Komolafe family; a family of five, battling with a streak of unending tragedies. The episode, which aired on Africa Magic Family, revealed how Olanrewaju Komolafe, a barber and commercial […]

  • Investors cautious as banking stocks remain weak

    By OKEY ONYENWEAKU As market volatility continues to be more pronounced, investors have become increasingly torn between putting their hard earned money in the money market, capital market and other sectors which might offer superior returns. Market analysts become jittery over the slow paced growth of the economy (1.95 percent), high non-performing bank loans (average […]

  • Renaissance Capital initiates coverage on top Nigerian staple food producers

    Renaissance Capital, a leading emerging and frontier markets investment bank, initiated coverage on the shares of Nigeria’s staple food producers: Flour Mills of Nigeria, Dangote Sugar Refinery, Dangote Flour Mills and NASCON Allied Industries. This coverage aims to provide investors with the in-depth analysis necessary to make informed investment decisions. The initiation report states that […]

  • Anxiety mounts over U.S. interest rate hike

    …expect capital flight, experts warn FELIX OLOYEDE There is growing concern over the effects of U.S. Federal Reserve’s decision to raise its benchmark interest rate, would have on the Nigerian economy as experts expect investors to take a flight. Investors are usually looking out for areas of higher returns and greater political stability. The Federal […]

  • Democracy Day controversy:  How Orji Uzor Kalu masterminded my humiliation

    By Sir Don Ubani The World over, governments, especially democratic governments, place maximum emphasis on protocol. The observance and application of protocol in the affairs of a government determines, to a very reasonable extent, the definition of civility and, of course, respectability it attracts to itself. According to an Elizabethan playwright and dramatist; Jane Smith, […]

  • 2019: Ambode’s re-election bid in jeopardy

    By OBINNA EZUGWU The political future of Lagos State governor, Mr. Akinwumi Ambode is said to hang in the balance as his political godfather, Ashiwaju Bola Ahmed Tinubu is allegedly plotting his replacement in 2019 over certain unresolved issues. Business Hallmark learnt from sources that Tinubu is under increasing pressure from people around him, notably […]