Bank of Industry (BoI): Inside Nigeria’s Biggest Industrial Loans Supermarket

By EMEKA EJERE   |     The Nigeria Bank of Industry (BoI) last month revealed plans to raise N1trillion to fund industrial activities across all sectors of the Nigerian economy. The Managing Director, Mr. Olukayode Pitan who revealed this at the inauguration of the governing board of the bank in Abuja, said the  band is already working with other More...

by hallmarknews | Published 1 year ago
By Vera Olubi On Tuesday, August 1st, 2017

Cowbellpedia Maths: 108 to contest in 2017 TV quiz

EMEKA EJERE| Four months after 51,018 students sat for the Cowbellpedia Qualifying Examination nationwide, the stage is set for the Cowbellpedia Mathematics TV Quiz Show where 108 students will engage in battle More...

By Vera Olubi On Tuesday, July 25th, 2017

Visa redefines mobile payment with leading banks

EMEKA EJERE|             (L-R) Visa. Director, Client Support Accont, Mr Frank Atashili, President of Sub-Saharan Africa, Visa, Mr. Andrew Torre, Divisional Head Electronic Banking Fidelity Bank, Ifeoma More...

By Vera Olubi On Monday, July 17th, 2017

Dwindling fortune: Advertising experts canvass for consolidation

EMEKA EJERE| Advertising and brand strategy experts have canvassed for pulling of resources by advertising agencies as witnessed in the banking sector with consolidation as the way out of the dwindling business More...

By Vera Olubi On Monday, July 10th, 2017

pladis admits using different standards for Nigeria

EMEKA EJERE| Leading global manufacturer of biscuit and confectionery has launched a grand promotional campaign in celebration of the 125th anniversary of its famously loved brand, McVitie’s Digestive biscuit. Pladis, More...

By Vera Olubi On Monday, May 22nd, 2017

(Interview) Nigerians need to know that they have consumer rights – Salako

Sola Salako is the President, Consumer Advocacy Foundation of Nigeria (CAFON), a not-for-profit group dedicated to advocacy for consumer rights and protection in Nigeria. In this interview with EMEKA EJERE and OBINNA More...

By hallmarknews On Tuesday, September 6th, 2016

How to revitalize your brand

When a brand gets to maturity stage and nothing is done to rejuvenate it, once it enters the decline stage, it may be on its way to extinction. A lot of brands that were once the toast of customers are presently More...

By hallmarknews On Monday, August 15th, 2016

Strategies for choosing a successful brand name

The name of a product is a crucial element in determining the success or failure of a business. This is why the creation of a brand name is one of the first things you must think of when starting a particular business. More...

By hallmarknews On Monday, August 1st, 2016

FCMG: Changing women’s lifestyle, children influence, are new trends — Expert

By Uche Akolisa Marketing research expert, Simba Ngandu, has identified changing women’s lifestyle and growing influence of children on family diet as emerging influencers of buying decisions in the fast moving More...