Dwindling fortune: Advertising experts canvass for consolidation

EMEKA EJERE| Advertising and brand strategy experts have canvassed for pulling of resources by advertising agencies as witnessed in the banking sector with consolidation as the way out of the dwindling business in the industry in Nigeria. They spoke at the 44th Annual General Meeting/Congress of the Association of Advertising Agencies of Nigeria (AAAN) More...

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By Vera Olubi On Monday, July 10th, 2017
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pladis admits using different standards for Nigeria

EMEKA EJERE| Leading global manufacturer of biscuit and confectionery has launched a grand promotional campaign in celebration of the 125th anniversary of its famously loved brand, McVitie’s Digestive biscuit. Pladis, More...

By Vera Olubi On Monday, May 22nd, 2017
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(Interview) Nigerians need to know that they have consumer rights – Salako

Sola Salako is the President, Consumer Advocacy Foundation of Nigeria (CAFON), a not-for-profit group dedicated to advocacy for consumer rights and protection in Nigeria. In this interview with EMEKA EJERE and OBINNA More...

By hallmarknews On Tuesday, September 6th, 2016
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How to revitalize your brand

When a brand gets to maturity stage and nothing is done to rejuvenate it, once it enters the decline stage, it may be on its way to extinction. A lot of brands that were once the toast of customers are presently More...

By hallmarknews On Monday, August 15th, 2016
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Strategies for choosing a successful brand name

The name of a product is a crucial element in determining the success or failure of a business. This is why the creation of a brand name is one of the first things you must think of when starting a particular business. More...

By hallmarknews On Monday, August 1st, 2016
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FCMG: Changing women’s lifestyle, children influence, are new trends — Expert

By Uche Akolisa Marketing research expert, Simba Ngandu, has identified changing women’s lifestyle and growing influence of children on family diet as emerging influencers of buying decisions in the fast moving More...

By hallmarknews On Monday, August 1st, 2016
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Relationship-building, key to brand-building — Okeme

By Uche Akolisa Collaboration amongst the sectoral groups in the advertising space in Nigeria would help enhance development for brands and the industry, heads of sectoral groups have said. Speaking recently when More...

By hallmarknews On Monday, August 1st, 2016
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Bigi Cola expands the cola war

Stories by UCHE AKOLISA Barely one year after Ajeast Nigeria Limited broke the duopoly in the Cola drink market with its Big Cola offering, a new entrant, Bigi Cola has joined the fray. Bigi Cola, a product of Rite More...

By Vera Olubi On Tuesday, March 22nd, 2016
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Guinness eyes soft drink market with new Orijin Zero

  UCHE AKOLISA With an eye on snapping up a segment of the soft drink market dominated by the duo of Coca Cola and 7up Plc, Guinness has launched into the Nigeria market a non-alcoholic variant of Orijin, its More...