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How to revitalize your brand

When a brand gets to maturity stage and nothing is done to rejuvenate it, once it enters the decline stage, it may be on its way to extinction. A lot of brands that were once the toast of customers are presently out of market. There was a time Three-top orange drink was in almost every home in Nigeria, but today it is nowhere to be found. The same applies More...

| Published 8 months ago
By hallmarknews On Monday, August 15th, 2016

Strategies for choosing a successful brand name

The name of a product is a crucial element in determining the success or failure of a business. This is why the creation of a brand name is one of the first things you must think of when starting a particular business. More...

By hallmarknews On Monday, August 1st, 2016

FCMG: Changing women’s lifestyle, children influence, are new trends — Expert

By Uche Akolisa Marketing research expert, Simba Ngandu, has identified changing women’s lifestyle and growing influence of children on family diet as emerging influencers of buying decisions in the fast moving More...

By hallmarknews On Monday, August 1st, 2016

Relationship-building, key to brand-building — Okeme

By Uche Akolisa Collaboration amongst the sectoral groups in the advertising space in Nigeria would help enhance development for brands and the industry, heads of sectoral groups have said. Speaking recently when More...

By hallmarknews On Monday, August 1st, 2016

Bigi Cola expands the cola war

Stories by UCHE AKOLISA Barely one year after Ajeast Nigeria Limited broke the duopoly in the Cola drink market with its Big Cola offering, a new entrant, Bigi Cola has joined the fray. Bigi Cola, a product of Rite More...

By Vera Olubi On Tuesday, March 22nd, 2016

Guinness eyes soft drink market with new Orijin Zero

  UCHE AKOLISA With an eye on snapping up a segment of the soft drink market dominated by the duo of Coca Cola and 7up Plc, Guinness has launched into the Nigeria market a non-alcoholic variant of Orijin, its More...

By hallmarknews On Monday, December 28th, 2015

Jumia Nigeria announces Juliet Anammah new CEO

The e-commerce leader in Africa formalizes the appointment of Mrs Juliet Anammah at the head of Jumia Nigeria, Africa Internet Group’s (AIG) biggest company on the continent. Juliet is taking over from former More...

By hallmarknews On Thursday, November 26th, 2015

We want the best for Nigerians this festive season – StarTimes boss, Kafar

Leading digital TV service provider, StarTimes Nigeria, has launched a special end of year offer that would allow many Nigerians recharge for content and get a decoder for free as well as extra viewing time. According More...

By hallmarknews On Wednesday, November 25th, 2015

Moderate beer consumption offers cardiovascular health benefits- Experts

Experts have said that moderate consumption of beer offers health and nutritional benefits including positive impact on cardiovascular health. The experts spoke at a Beer and Lifestyle symposium in Lagos by Nigeria More...

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