Personal Finance: Making your brand a toast

Customers are said to be kings. They decide what the producer put into the market. Any manufacturer that does not take consumers’ taste into cognisance while designing his products would soon be out of business. Marty Neumeier in his write-up, “The Brand Gap” says customers want a brand that they feel they need in their lives. They want a product More...

by Okey Onyenweaku | Published 1 month ago
By Okey Onyenweaku On Saturday, October 28th, 2017
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How regulatory failure undermines local brands against imports

JOHNMARK UKOKO As the entire world has become a common market, the issue of standard of local brands has become imperative, as the local brands now have to compete with their imported counterparts from the other More...

By Felix OLOYEDE On Monday, October 16th, 2017
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Post recession: Prices tumble, but demand stagnates

JOHNMARK UKOKO Few weeks after the Director General of National Bureau of Statistics (NBS) , DR Yemi Kalejaiye, announced that the country has exited recession, the prices of many brands have begun to fall, while More...

By Vera Olubi On Sunday, September 24th, 2017
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Cement: Distributors, consumers explain Dangote’s dominance

  EMEKA EJERE As Nigeria continues to grow in the area of real estate, one item that is increasingly favoured is cement, given its indispensability in building construction from the foundation to the finishing. But More...

By Vera Olubi On Monday, August 21st, 2017
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Maltina Teacher of the Year 2017 attracts record entries

EMEKA EJERE |   As entries closed for this year’s Maltina Teacher of the Year, organisers of the initiative, Nigerian Breweries Plc, has said the edition attracted entries from all 36 states and the Federal More...

By Vera Olubi On Monday, August 21st, 2017
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Hard work, practice my secret formula – Cowbellpedia contestant

EMEKA EJERE | Oluwanifise Onafowokan, a student of The Ambassador College, Ota, Ogun State has revealed that long hours of work and practice are the factors responsible for her deep knowledge of Mathematics, a subject More...

By hallmarknews On Monday, August 14th, 2017
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Enjoy Your Summer with FirstBank Dollar Denominated Cards

  This summer promises to be an exciting one for holiday makers with FirstBank’s bouquet of Dollar denominated cards.  Convenience, security, flexibility and improved spend are the key defining features More...

By hallmarknews On Monday, August 14th, 2017
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My love is for Journalism, but branding is my passion, says Wale Adebiyi, MD, Parvenu Media Services

Parvenu Media Services is an Ibadan-based SME that is making waves in the personal and corporate branding business in Nigeria. The man behind this fast-growing venture, Wale Adebiyi, a journalist turned branding More...

By Vera Olubi On Monday, August 7th, 2017
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Visa expands global transaction processing with facilities in Singapore, UK

EMEKA EJERE|   Global payments technology company, Visa has announced expanded transaction processing capabilities in two state-of-the-art data centres in Singapore and the United Kingdom. According to the More...