Published On: Sun, Nov 5th, 2017

Personal Finance: Making your brand a toast

Customers are said to be kings. They decide what the producer put into the market. Any manufacturer that does not take consumers’ taste into cognisance while designing his products would soon be out of business.

Marty Neumeier in his write-up, “The Brand Gap” says customers want a brand that they feel they need in their lives. They want a product that gives them value for the money they expend buying it.

You must know that consumers’ needs are always changing, so, you must be up-to-date with their needs and help them meet them. This would make your brand stand out among its competitors.

To make your brand a toast to consumers, irrespective of what you are into, you must begin with packaging. Appearance is vital to acceptance. Before customers even try a product, its’ package must first appeal to them.

Your product may be the best, but if its packaging is less appealing, it would not never leave the shelf. So, to make your brand a success, you have to apply some of these tips:

Make simplicity your watchword

Many producers in the bid to make their product eye-catching come out with an overdone design. Packaging is a big part of a customer’s decision, but a package is too lousy, it would work against your product. Too many different colours, graphics, and designs can be very overwhelming for consumers, leaving your product alone on the shelves as your competitors sell out.

Let modesty be your watchword. Consider designs that are interesting and attractive without going too far past the boundaries of your industry. Make sure your fonts are legible and that your packaging focuses on the highlighting your product’s best attributes without dominating your design.

Let your design be professionals

Customers are not only interested in the quality of the product they want to buy. They are looking for a product that has both impressive form and impressive function. Some companies feel that a quality product will speak for itself, but this is not entirely the case.

No matter how great a product may be, customers need a reason to be motivated to purchase it in order to discover its merits. Keep your package design professional, neat, and clean in order to attract as many buyers as possible. While Clip Art and a label printed in Comic Sans might be easy, if won’t impress your potential customers.

Your design must be relevant

Packaging is a very unique asset for a product, and one that means a lot when it comes to your sales potential. Branding that succeeds is simple, straightforward, and professional, but must be designed with a specific product in mind.

Don’t just pick a design because it looks good. You must consider how appropriate it is to product. ,

The best packaging idea in the world won’t work if it’s not appropriate for your product. A charming label featuring imagery appropriate for a high-end bottle of wine will not make sense in a children snack. When choosing a packaging design for your product, focus on ensuring your designs are relevant to your product.

Have your market in mind

The demography of those you want to buy your product must take centre stage in your packaging design. Is your product meant for teens, children, male or female? This is an important question you must answer with your package design.

Packaging for children products must be in bright colours like orange, yellow, red etc. with good cartoons, while package for male product should be in warm and cool colours.

 Carefully choose your colour

The psychology of colours shows that different colours have different impacts on human emotions. When you design a package, the colours you choose can make a big difference on how your customers perceive your products.

When designing packaging for your products, think carefully about what the colours you are using say to convey a message to your customers. Whether your food is bold and vibrant or reserved and refreshing, it is important to select hues that convey this to the customer.

Re-examine the size of your packaging

If you don’t plan your packaging properly, from size to style to sealing method, losing shelf space is a natural occurrence.

The size of a package makes a big difference in the success of your product. For example, if your products have a short shelf life and are perishable, a large package may be costing you more than you realize. Instead of wasting money on unnecessarily large bags or packs, consider scaling down your selection for your customers’ convenience.

Let there be a connection between flavour and packaging

There are many times customers go to a mall, and end up buying a product they did not budget for beforehand, because of its amazing looking product. Use colour and a style that implies great taste and experience to elicit a sensation in your potential customers.

When designing your packaging, consider what your design says about your product and spend time detailing the ways in which you can satisfy consumers’ cravings. If your product doesn’t carry a message, there’s no reason for a customer to make a purchase.

Tell stories with images

A picture is said to speak volumes than thousands of words. Let this count in your packaging. Most consumers only spend several seconds scanning the shelves, looking at all of their available options. Many of them don’t bother to read the text on the package.  So, get the attention of the customers  your brand in order to draw attention to what you have to offer. When your target audience can see what’s in store, they’ll be much more likely to make a purchase.

© 2017, Hallmarknews. All rights reserved. Reference and link to this site is required if you wish to reuse any article.

Reactions from Facebook

comments and opinions

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Most Shared

Recent posts

  • FG to sell 10 public assets in Q4 2018

    The Federal Government has concluded plans to sell 10 government-owned companies for sale to selected investors and the public in the fourth quarter to raise N289 billion toward funding the 2018 budget,Bureau of Public Entreprises (BPE) has disclosed. According to Bloomberg report, preparations are in the final stages to begin the sale of the companies […]

  • Modric defeats Ronaldo, Salah to emerge FIFA’s Footballer of the Year 2018

    Real Madrid and Croatia midfielder Luka Modric has been named the Best Men’s Player at The Best FIFA Football Awards on Monday evening, fighting off competition from fellow nominees Cristiano Ronaldo and Mohamed Salah. The award caps off an incredible year for Modric, who won his fourth Champions League title with Real Madrid in May, […]

  • Nigerian bond market witnesses low demand

    A slowdown in client demand characterizes the bond market on Monday, unlike sentiments witnessed for the most part of last week. This is on the back of expected renewed supply at the bond auction on Wednesday, where the Debt Management Office (DMO) would raise a total of N90billion from the 2023, 2025 and 2028 maturities. […]

  • Oil price climbs to four-year high as Saudi, Russia turn Trump down

    Oil prices have hit a four-year high of over $81 a barrel after Saudi Arabia and Russia rejected calls by Donald Trump to increase production. Brent crude hit its highest level since November 2014 at $81.16 a barrel, up 3 per cent on the day. Saudi Arabia led the c oil cartel, while Russia is […]

  • Buhari releases N22bn to Nigerian Airways retirees

    The Federal Government has released N22.68 billion to settle part of the retirement benefits of former workers of the defunct Nigeria Airways. The government has also approved the release of N20 billion to revitalise public universities in line with demands of the Academic Staff of Universities (ASUU). Minister of Finance, Zainab Ahmed, made the disclosure […]

  • MPC set for another policy freeze

    By FELIX OLOYEDE Despite the outcry for lower domestic interest rates, the Monetary Policy Committee (MPC) is expected to leave the Monetary Policy Rate (MPR) at 14 per cent as it responds to inflation jitters ahead of the 2019 general elections, say economists. The MPC meeting schedule to hold today, Monday 24th 2018 and Tuesday […]

  • Ambode fights for his political life

    By OBINNA EZUGWU It is no longer news; the political love affair in Lagos state is in trouble. For the first time since 1999, a sitting governor is facing a real challenge from his own party for the ticket. The indignity can only be imagined and its implications continue to reverberate across the state and […]

  • Adeosun: Betrayed by a dysfunctional system (Editorial)

    A fortnight ago, former Finance Minister Mrs. Kemi Adeosun, resigned her position following the report of an investigative panel into allegations of NYSC certificate forgery against her. The allegation had been earlier made by an online newspaper, Premium Times, and the nation was agog with speculations about it. Her resignation has been interpreted by most […]

  • High cost of Nomination Forms: A conspiracy against the youths

    From PETER OKORE, Umuahia Amidst the mixed feelings trailing the high cost of Nomination Forms for interested candidates to participate in the 2019 general elections, there is growing consensus for the electorate should go for credible candidates rather than political parties in order to achieve desired results. This is because since some political parties in the […]

  • Govt bottlenecks still inhibiting agric business– Farmfields CEO

    Mr. Zanau Hassan Maikasuwa is the CEO of Farmfields Agro-allied Services, an agro-allied consulting and supply firm located in Jalingo, Taraba State. He is an ardent agricultural expert and a strong believer of improving agricultural methods for an improved and more rewarding agricultural sector in Nigeria. In this interview with BLESSING PETER, he assessed the […]

  • China and Nigeria’s debt burden

    By AYOOLA OLAOLUWA Experts have raised the alarm over the continued foray of Chinese businesses and massive funds into Nigeria, saying it portend danger for the country. They argued that the nation risk falling into debt trap, joblessness, among other costs, as is being experienced by several Africans countries. Available data indicate that apart from the […]

  • New Banks fight for survival 

    By OKEY ONYENWEAKU A clutch of new financial institutions are beginning to slowly appear on Nigeria’s banking scene as the once fragile economy wriggles out of a recession that held sway between the middle of 2015 and the second quarter of 2017. The renewed institutional confidence in the economy (which has grown more recently at […]

  • Gov poll: Stalemate in Osun as APC, PDP live to fight another day

    The Independent National Electoral Commission on Sunday declared the Osun State governorship election inconclusive. The candidate of the Peoples Democratic Party, Ademola Adeleke, had polled 254,698 votes against that of the All Progressives Congress, Gboyega Oyetola, who polled 254,345 votes. However, due to irregularities which marred the election at some polling units in Ife North, […]

  • Ambode fights for his political life

    By OBINNA EZUGWU It is no longer news; the political love affair in Lagos state is in trouble. For the first time since 1999, a sitting governor is facing a real challenge from his own party for the ticket. The indignity can only be imagined and its implications continue to reverberate across the state and […]

  • Business Hallmark Cover Page for this week

    © 2018, Hallmarknews. All rights reserved. Reference and link to this site is required if you wish to reuse any article. Reactions from Facebook comments and opinions

  • Customers fret over Skye Bank’s demise

    By Okey Onyenweaku There was subdued anxiety within the finance circles throughout the weekend over the collapse of Skye Bank plc. The sudden demise of the stricken lender, caught many industry stakeholders napping. However, usually reliable sources confirmed to Business Hallmark that the move had long been anticipated and was carefully managed to protect depositors […]