Published On: Sun, Nov 5th, 2017

Personal Finance: Making your brand a toast

Customers are said to be kings. They decide what the producer put into the market. Any manufacturer that does not take consumers’ taste into cognisance while designing his products would soon be out of business.

Marty Neumeier in his write-up, “The Brand Gap” says customers want a brand that they feel they need in their lives. They want a product that gives them value for the money they expend buying it.

You must know that consumers’ needs are always changing, so, you must be up-to-date with their needs and help them meet them. This would make your brand stand out among its competitors.

To make your brand a toast to consumers, irrespective of what you are into, you must begin with packaging. Appearance is vital to acceptance. Before customers even try a product, its’ package must first appeal to them.

Your product may be the best, but if its packaging is less appealing, it would not never leave the shelf. So, to make your brand a success, you have to apply some of these tips:

Make simplicity your watchword

Many producers in the bid to make their product eye-catching come out with an overdone design. Packaging is a big part of a customer’s decision, but a package is too lousy, it would work against your product. Too many different colours, graphics, and designs can be very overwhelming for consumers, leaving your product alone on the shelves as your competitors sell out.

Let modesty be your watchword. Consider designs that are interesting and attractive without going too far past the boundaries of your industry. Make sure your fonts are legible and that your packaging focuses on the highlighting your product’s best attributes without dominating your design.

Let your design be professionals

Customers are not only interested in the quality of the product they want to buy. They are looking for a product that has both impressive form and impressive function. Some companies feel that a quality product will speak for itself, but this is not entirely the case.

No matter how great a product may be, customers need a reason to be motivated to purchase it in order to discover its merits. Keep your package design professional, neat, and clean in order to attract as many buyers as possible. While Clip Art and a label printed in Comic Sans might be easy, if won’t impress your potential customers.

Your design must be relevant

Packaging is a very unique asset for a product, and one that means a lot when it comes to your sales potential. Branding that succeeds is simple, straightforward, and professional, but must be designed with a specific product in mind.

Don’t just pick a design because it looks good. You must consider how appropriate it is to product. ,

The best packaging idea in the world won’t work if it’s not appropriate for your product. A charming label featuring imagery appropriate for a high-end bottle of wine will not make sense in a children snack. When choosing a packaging design for your product, focus on ensuring your designs are relevant to your product.

Have your market in mind

The demography of those you want to buy your product must take centre stage in your packaging design. Is your product meant for teens, children, male or female? This is an important question you must answer with your package design.

Packaging for children products must be in bright colours like orange, yellow, red etc. with good cartoons, while package for male product should be in warm and cool colours.

 Carefully choose your colour

The psychology of colours shows that different colours have different impacts on human emotions. When you design a package, the colours you choose can make a big difference on how your customers perceive your products.

When designing packaging for your products, think carefully about what the colours you are using say to convey a message to your customers. Whether your food is bold and vibrant or reserved and refreshing, it is important to select hues that convey this to the customer.

Re-examine the size of your packaging

If you don’t plan your packaging properly, from size to style to sealing method, losing shelf space is a natural occurrence.

The size of a package makes a big difference in the success of your product. For example, if your products have a short shelf life and are perishable, a large package may be costing you more than you realize. Instead of wasting money on unnecessarily large bags or packs, consider scaling down your selection for your customers’ convenience.

Let there be a connection between flavour and packaging

There are many times customers go to a mall, and end up buying a product they did not budget for beforehand, because of its amazing looking product. Use colour and a style that implies great taste and experience to elicit a sensation in your potential customers.

When designing your packaging, consider what your design says about your product and spend time detailing the ways in which you can satisfy consumers’ cravings. If your product doesn’t carry a message, there’s no reason for a customer to make a purchase.

Tell stories with images

A picture is said to speak volumes than thousands of words. Let this count in your packaging. Most consumers only spend several seconds scanning the shelves, looking at all of their available options. Many of them don’t bother to read the text on the package.  So, get the attention of the customers  your brand in order to draw attention to what you have to offer. When your target audience can see what’s in store, they’ll be much more likely to make a purchase.

© 2017, Hallmarknews. All rights reserved. Reference and link to this site is required if you wish to reuse any article.

Reactions from Facebook

comments and opinions

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Most Shared

Recent posts

  • Why NNPC adopted contractors funding contract

    The Nigerian National Petroleum Corporation (NNPC) has explained why it has resorted to contractor-financing of its pipeline and other facilities development in recent times in the Industry. Delivering the Keynote speech at the Nigerian International Pipeline Technology and Security Conference (NIPITECS 2018) Tuesday in Abuja, the NNPC Group Managing Director, Dr. Maikanti Baru, stated that […]

  • Justice Kafarati explains why AMCON failed to recover N5.4trn debt

    The Chief Judge of Federal High Court, Abuja Division, Hon. Justice Adamu Abdu Kafarati, has said there is a need for judges in Nigeria to support the recovery efforts of Asset Management Corporation of Nigeria (AMCON) since the corporation was established as a central element of government’s response to financial crisis in the country.  Justice […]

  • Equity market extends positive sentiment by 0.18%  

    The Nigerian equity market had its second consecutive rally on Friday, gaining 0.18 per cent, buoyed by sustained buy pressure. Sustained positive trading pushed the All Share Index (ASI) up by 59.28 absolute points, representing a growth of 0.18 per cent, to close at 32,540.17 points. The market upturn was on the back of the […]

  •  Why Polaris Bank was set up to take over Skye Bank—NDIC

    FELIX OLOYEDE The need to ensure the safety of depositors’ funds propelled the Central Bank of Nigeria (CBN) and Nigeria Deposit Insurance Corporation (NDIC) to establish Polaris Bank to succeed just defunct Skye Bank. NDIC disclosed said this today in a released signed by its Mohammed Ibrahim Head, Communications and Public Affairs, and he promised […]

  • My Mandate Is To Deliver The Ecobank Brand Promise As Platform Of Choice In Nigeria – Akinwuntan

    The Managing Director, Ecobank Nigeria, Mr Patrick Akinwuntan has reaffirmed that his mandate in Nigeria is to grow the Ecobank brand by delivering it as a brand of choice. The bank Managing Director stated that Ecobank service will be available and within the reach of every Nigerian either in their homes or locality through any […]

  • Experts blame shareholders as CBN revokes Skye Bank’s license

    FELIX OLOYEDE The failure of Skye Bank shareholders to recapitalize the bank, which has been battling with acute liquidity challenges is responsible for the revocation of its operating license of Skye Bank by the Central Bank of Nigeria (CBN), experts have declared. Prof. Joseph Ajibola, former President, Chartered Institute of Banking of Nigeria (CIBN) opined […]

  • Bulls return to stock market, appreciates 0.33%

    By FELIX OLOYEDE The Nigerian equity market on Thursday trended upward, reversing the previous day’s negative sentiment. The bourse gained 0.33 per cent, propelled gains recorded in medium and large capitalized stocks with WAPCO setting the pace. The All Share Index (ASI) appreciated by 105.77 absolute points, representing a growth of 0.33 per cent to […]

  •  Elumelu Foundation to launch world’s largest digital platform for African entrepreneurs

    The Tony Elumelu Foundation has concluded all plans to launch the world’s largest digital platform for African entrepreneurs and the African entrepreneurship ecosystem –  TEFConnect. TEFConnect will officially be unveiled at this year’s TEF Forum, taking place on October 25, 2018, at Federal Palace Hotel, Lagos, Nigeria. Harnessing and building on the success of Africa’s […]

  • NNPC declares 46% trade surplus

    Nigerian National Petroleum Corporation (NNPC) has stated on Thursday  that it had trade surplus of about 46 per cent in oil sales in the month of April, 2018. NNPC Group General Manager, Group Public Affairs Division, Mr. Ndu Ughamadu, in a statement noted that the trade surplus which amount to N17.16 billion was part of the highlight […]

  • 2018 GTBank Fashion Weekend to hold in November

    Fashion enthusiasts all over the world will be treated to an unparalleled exposé of Africa’s finest in fashion at the 3rd edition of the GTBank Fashion Weekend, which is bid to hold between  November 10-11, 2018, The two-day event will bring together renowned fashion personalities from around the world and budding small businesses in the […]

  • NDIC hosts IADI Africa Regional Committee AGM

    The Nigeria Deposit Insurance Corporation (NDIC) will host the next edition of the International Association of Deposit Insurers (IADI) Africa Regional Committee (ARC) Annual General Meeting and Technical Assistance Workshop. The event which has been scheduled to hold at the Four Points by Sheraton Hotel, Lagos from September, 25th – 27th 2018, would be focusing on Financial […]

  • Ambode 2019: The godfather’s revolt

    By OBINNA EZUGWU As uncertainty continues to hover around the second term bid of Lagos State governor, Akinwunmi Ambode, following an alleged plot by the state’s political godfather, Senator Bola Ahmed Tinubu to hand the ruling All Progressives Congress (APC) ticket to the Managing Director of Lagos State Property Development Corporation (LSPDC), Mr. Babajide Sanwo-olu, […]

  • FG to generate N6bn from concession of 20 Silos

    The Federal Executive Council (FEC) on Wednesday approved the Concessioning of 20 out of its 33 Silos to private sector operators at the cost of N6 billion. The Minister of Agriculture and Rural Development, Chief Audu Ogbeh, revealed this when he briefed State House correspondents on the outcome of the meeting of the Federal Executive […]

  • Insurance sector sell-off drags capital market down, loses 0.02%

    The Equity Market on Wednesday shed 0.02 per cent, reversing yesterday’s positive sentiment. The downturn was on the back of the massive sell-off in Insurance stocks among others, which dragged the All Share Index (ASI) down by 5.88 absolute points, representing a dip of 0.02%, closing at 32,375.12 points. The Market Capitalization also dipped by […]

  • Number of extremely poor continues to soar in Sub-Sahara Africa

    Although globally, extreme poverty has rapidly declined, the number of people living in extreme poverty is, however, on the rise in Sub-Saharan Africa, comprising more than half of the extreme poor in 2015, a new poverty estimates by the World Bank has shown. Forecasts also indicate that by 2030, nearly 9 in 10 extremely poor […]

  • MAN sets for 46th AGM as Jacobs bows out 

    The Manufacturer Association of Nigeria (MAN) has unveiled plans for its 46th Annual General Meeting and Manufacturers Annual lecture/Presidential Luncheon, which is scheduled for  September 26 and 27, 2018 in Lagos. The occasion will also see the outgoing President of MAN, Dr. Frank Udemba Jacobs end his 4-year tenure. The event will play host to […]